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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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Lessons in Social Media: What Brands Can Learn From Celebrities
In a perfect social media world, your clients, followers, readers, and subscribers would hunt you down for new information, comment incessantly, and become loyal fans in the matter of minutes it ...
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Crafting a High-Converting Referral Landing Page: Best Practices
Landing page conversion is the cornerstone of many marketing initiatives, like a referral marketing program. So in order to optimize your efforts, how do you ...
How Referral Marketing Can Transform Your e-Learning Business
For prospective students looking to start or continue their education online, the possibilities are endless. In fact, a recent study projected that the online ...
Six Steps to Launching a New Customer Loyalty Program
A customer loyalty program is a marketing strategy that rewards customers for their repeat business or brand loyalty. The aim of a customer loyalty program is ...
4 Predictions from 4 Experts on the Future of Marketing
When you think about the future of marketing, what do you see? Completely automated workflows and campaigns? Predictive analytics that help us actually achieve ...
When a Customer Referral Program Saves Lives, Everyone Wins
There are many reasons to adopt a customer referral program for your business. It’s cost effective, builds trust between customers and your brand, provides a ...
A CMO’s Guide to Referral Marketing Best Practices
If you polled a group of CMOs and asked them to name their favorite lead types, you’d probably hear a common refrain: Referrals. Anecdotally, it makes sense, ...
[INFOGRAPHIC] Year-in-Review 2018
It’s that time of year – a time to review and reflect on the year behind us, while planning and strategizing for the one ahead.
From Likes to Buys: How Social Media Influences Buyers
As shoppers increasingly engage with brands online, social media has become as much of an eCommerce referral engine as it is a networking tool. In fact, data ...
Best Practices for B2B Affiliate Marketing: How to Maximize Your ROI
Are you in search of the ultimate guide to B2B affiliate marketing? You’ve come to the right place! Today, we’ll be covering all things affiliate marketing – ...
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