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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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Six Steps to Launching a New Customer Loyalty Program
A customer loyalty program is a marketing strategy that rewards customers for their repeat business or brand loyalty. The aim of a customer loyalty program is to incentivize customers to continue ...
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4 Predictions from 4 Experts on the Future of Marketing
When you think about the future of marketing, what do you see? Completely automated workflows and campaigns? Predictive analytics that help us actually achieve ...
When a Customer Referral Program Saves Lives, Everyone Wins
There are many reasons to adopt a customer referral program for your business. It’s cost effective, builds trust between customers and your brand, provides a ...
A CMO’s Guide to Referral Marketing Best Practices
If you polled a group of CMOs and asked them to name their favorite lead types, you’d probably hear a common refrain: Referrals. Anecdotally, it makes sense, ...
[INFOGRAPHIC] Year-in-Review 2018
It’s that time of year – a time to review and reflect on the year behind us, while planning and strategizing for the one ahead.
From Likes to Buys: How Social Media Influences Buyers
As shoppers increasingly engage with brands online, social media has become as much of an eCommerce referral engine as it is a networking tool. In fact, data ...
Best Practices for B2B Affiliate Marketing: How to Maximize Your ROI
Are you in search of the ultimate guide to B2B affiliate marketing? You’ve come to the right place! Today, we’ll be covering all things affiliate marketing – ...
8 Word-of-Mouth Marketing Stats You Need To Know Right Now
With word-of-mouth (WOM) driving billions of dollars in sales every year, it’s more important than ever for companies to focus on WOM and referral marketing ...
Why Your Online Shop Needs An eCommerce Referral Marketing Program
It’s hard to imagine a time when items weren’t available to purchase online or through a mobile app, but we’re only two decades into the eCommerce era. This ...
3 Dog-Training Tips That Can Help a Referral Program
It’s widely accepted among dog trainers that the most effective and humane way to train a dog is through positive reinforcement. Basically, it means you reward ...
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