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Build growth from the customers you already have.

Ambassador's Advocacy Engine helps modern brands turn everyday customer interactions into measurable growth. Capture feedback, trigger engagement, and reward advocacy automatically across the entire customer journey.

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Advocacy Engine
Governance, attribution, and fraud protection

Built for control, trust, and scale

The Advocacy Engine is designed for teams that need transparency, reliability, and confidence at scale. Every action is tracked, validated, and attributed so advocacy programs remain clean, measurable, and protected as they grow.

Built for control, trust, and scale
Infrastructure for referrals, affiliates, partners, and employees

Everything you need to run advocacy programs

The Advocacy Engine provides the core building blocks required to launch and manage modern advocacy programs. From activation to attribution, every component is designed to work together without manual effort or disconnected tools.

Everything you need to run advocacy programs
Widgets, journeys, and share links

Activate advocacy at the right moments

Launch advocacy experiences exactly where they perform best. Embed widgets across web, app, or in-product surfaces, guide advocates through structured journeys, and distribute secure share links across any channel.

Activate advocacy at the right moments
Clear attribution across advocates and channels

Know what's working and why

Understand which advocates, channels, and actions are driving real results. The Advocacy Engine tracks every share, click, and conversion so performance is transparent and optimization is continuous.

Know what's working and why
Native integrations and flexible data flow

Built to connect with your stack

The Advocacy Engine integrates directly with your existing systems including CRM, marketing automation, analytics, and data platforms. Advocacy data flows cleanly into your stack without custom work or operational overhead.

Integrations >>
Built to connect with your stack
Optional rewards and payouts

Add incentives when needed

When advocacy programs require rewards or payouts, incentives can be layered in without changing how programs are built or managed. Incentives are optional and fully decoupled from the Advocacy Engine.

Explore Incentives >>
Add incentives when needed
Email, SMS, and Automation orchestration

Power advocacy messaging

Trigger and manage advocacy communications across email, SMS, and WhatsApp using a unified communication layer. Messages are sent at the right time, through the right channel, without manual coordination.

Communication Cloud >>
Power advocacy messaging

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