Build growth from the customers you already have.

Ambassador’s Advocacy Engine helps modern brands turn everyday customer interactions into measurable growth. Capture feedback, trigger engagement, and reward advocacy automatically across the entire customer journey.
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Built for control, trust, and scale

Governance, attribution, and fraud protection

The Advocacy Engine is designed for teams that need transparency, reliability, and confidence at scale. Every action is tracked, validated, and attributed so advocacy programs remain clean, measurable, and protected as they grow.

 


Everything you need to run advocacy programs

Infrastructure for referrals, affiliates, partners, and employees

The Advocacy Engine provides the core building blocks required to launch and manage modern advocacy programs. From activation to attribution, every component is designed to work together without manual effort or disconnected tools.

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Activate advocacy at the right moments

Widgets, journeys, and share links

Launch advocacy experiences exactly where they perform best. Embed widgets across web, app, or in-product surfaces, guide advocates through structured journeys, and distribute secure share links across any channel.


Know what’s working and why

Clear attribution across advocates and channels

Understand which advocates, channels, and actions are driving real results. The Advocacy Engine tracks every share, click, and conversion so performance is transparent and optimization is continuous.

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Built to connect with your stack

Native integrations and flexible data flow

The Advocacy Engine integrates directly with your existing systems including CRM, marketing automation, analytics, and data platforms. Advocacy data flows cleanly into your stack without custom work or operational overhead.

Integrations >>


Add incentives when needed

Optional rewards and payouts

When advocacy programs require rewards or payouts, incentives can be layered in without changing how programs are built or managed. Incentives are optional and fully decoupled from the Advocacy Engine.

Explore Incentives >>

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Power advocacy messaging

Email, SMS, and Automation orchestration

Trigger and manage advocacy communications across email, SMS, and WhatsApp using a unified communication layer. Messages are sent at the right time, through the right channel, without manual coordination.

Communication Cloud >>


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