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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.
By Geoff McDonald, CEO, Ambassador I'm having the same conversation over and over with brand leaders this year. It always starts with some version of the same question: "How do we know what's real AI ...
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What Does It Mean for a B2B Software Company to Be Ready for Primetime?
Where We Started, Where We're Going, and What It Means to Lead
By Geoff McDonald, CEO, Ambassador
The Lifecycle Operating System for Customers and their Agents
Why Ambassador is becoming a runtime, not an application. And what that means for every brand running customer programs. By Geoff McDonald, CEO & ...
30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.
A month ago, 30% of Ambassador's code was being written with Claude Code. Today that number is 95%.
Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.
Last week, Salesforce announced Headless 360. The Wall Street Journal called it the next act for the agentic enterprise. Marc Benioff followed up with a ...
Nine Engines. One Closed Loop. The Acquisition That Completes Ambassador's Architecture.
Three companies got disrupted this week. One company completed its architecture. And the pattern connecting all four stories is the most important trend in ...
Ambassador Acquires Humming: Programmatic Advertising Meets Closed-Loop Customer Intelligence
Geoff McDonald, CEO & Co-Founder
Why Picking the Right Referral Incentive Is Already the Wrong Question
The referral industry has a blind spot the size of a canyon — and it's hiding in plain sight.
What Is a Customer Growth Strategy? (And Why Most Companies Don't Have One)
Every company says its customers are their most valuable asset. Almost none of them invest in a comprehensive strategy to prove it.
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