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Insights for Revenue Teams
Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.
A month ago, 30% of Ambassador's code was being written with Claude Code. Today that number is 95%.
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Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.
Last week, Salesforce announced Headless 360. The Wall Street Journal called it the next act for the agentic enterprise. Marc Benioff followed up with a ...
Nine Engines. One Closed Loop. The Acquisition That Completes Ambassador's Architecture.
Three companies got disrupted this week. One company completed its architecture. And the pattern connecting all four stories is the most important trend in ...
Ambassador Acquires Humming: Programmatic Advertising Meets Closed-Loop Customer Intelligence
Geoff McDonald, CEO & Co-Founder
Why Picking the Right Referral Incentive Is Already the Wrong Question
The referral industry has a blind spot the size of a canyon — and it's hiding in plain sight.
What Is a Customer Growth Strategy? (And Why Most Companies Don't Have One)
Every company says its customers are their most valuable asset. Almost none of them invest in a comprehensive strategy to prove it.
Other platforms have roadmaps. We have release notes.
New brand. New features in your account. And a thesis on where this is all going that we think you need to read. Grab a coffee — this one's worth the scroll.
The Future of Customer Growth: AI-Powered Intelligence Built With You
Platform Vision · Whitepaper
Reward Calculations: Precision Compensation for Modern Partner Programs
Incentive Finance Engine
The Fire Horse Is Running.And We Built Something for This Moment.
Ambassador — 2026 Update Download the White Paper → By Geoff McDonald, CEO & Co-Founder · March 2026 · 5 min read I am writing this from Seattle, where it ...
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