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The half of the loop nobody owned
Ambassador 3.0

The half of the loop nobody owned

For years, customer growth software has been running on half the loop.

· Jun 11, 2026 11:10:27 AM
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Bring Your Own Agent
Ambassador 3.0

Bring Your Own Agent

Most platforms are wrapping a chatbot around an MCP connector and calling it AI. We built the opposite. Now you can attach your own agent to the operating ...

· Jun 11, 2026 11:09:08 AM
Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.
Best Practices

Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.

By Geoff McDonald, CEO, Ambassador I'm having the same conversation over and over with brand leaders this year. It always starts with some version of the same ...

· May 28, 2026 11:08:26 AM
What Does It Mean for a B2B Software Company to Be Ready for Primetime?
Best Practices

What Does It Mean for a B2B Software Company to Be Ready for Primetime?

· May 28, 2026 10:55:12 AM
Where We Started, Where We're Going, and What It Means to Lead
Ambassador 3.0

Where We Started, Where We're Going, and What It Means to Lead

By Geoff McDonald, CEO, Ambassador

· May 27, 2026 10:58:09 AM
The Lifecycle Operating System for Customers and their Agents
Ambassador 3.0

The Lifecycle Operating System for Customers and their Agents

Why Ambassador is becoming a runtime, not an application. And what that means for every brand running customer programs. By Geoff McDonald, CEO & ...

· May 11, 2026 9:53:21 PM
30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.
Ambassador 3.0

30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.

A month ago, 30% of Ambassador's code was being written with Claude Code. Today that number is 95%.

· Apr 29, 2026 2:42:40 PM
Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.
Ambassador 3.0

Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.

Last week, Salesforce announced Headless 360. The Wall Street Journal called it the next act for the agentic enterprise. Marc Benioff followed up with a ...

· Apr 22, 2026 1:32:45 PM
Nine Engines. One Closed Loop. The Acquisition That Completes Ambassador's Architecture.
Ambassador 3.0

Nine Engines. One Closed Loop. The Acquisition That Completes Ambassador's Architecture.

Three companies got disrupted this week. One company completed its architecture. And the pattern connecting all four stories is the most important trend in ...

· Apr 16, 2026 11:48:41 AM
Ambassador Acquires Humming: Programmatic Advertising Meets Closed-Loop Customer Intelligence
Ambassador 3.0

Ambassador Acquires Humming: Programmatic Advertising Meets Closed-Loop Customer Intelligence

Geoff McDonald, CEO & Co-Founder

· Apr 14, 2026 12:30:38 PM

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