Loyalty that actually drives behavior.

Turn purchases and engagement into points, status, and rewards across web, app, and in-product. Build tiers, badges, and tasks that keep customers coming back.

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Built for product, growth, and retention teams

A modern loyalty engine, not a points gimmick

Most loyalty tools focus on discounts. The Customer Value Engine focuses on value. You decide which behaviors matter and reward them automatically with points, status, and incentives that scale with your business.

Automatically upgrade, retain, and recognize your best customers

Tiers that reflect real customer value

Create tier rules based on spend, frequency, points, or engagement. Customers move up or down automatically based on defined thresholds, giving you full control over access, benefits, and recognition.

Reward purchases and meaningful engagement

Points that align with your business goals

Award points for purchases, renewals, milestones, and non-purchase actions like onboarding completion, feature usage, or advocacy. Support expiration rules, bonus multipliers, and multiple point types.

Turn engagement into measurable actions

Drive behavior with tasks and missions

Create tasks that guide customers to high-value behaviors. Tie tasks directly to points, badges, or incentives to increase adoption, retention, and repeat usage.

Attribution >>

Celebrate milestones and progress

Recognition that customers actually notice

Use badges to acknowledge achievements, unlock status, and reinforce progress. Badges add visibility and motivation without relying solely on discounts.

Offer incentives that scale with loyalty

Flexible rewards your customers want

Deliver gift cards, discounts, credits, products, or custom rewards. Create tier-based reward catalogs so higher-value customers unlock better incentives automatically.

Explore Incentives >>

Balance customer delight with operational control

Simple, controlled redemption experiences

Manage how rewards are redeemed, fulfilled, and approved. Apply limits, approval workflows, and protections to prevent abuse while keeping the experience seamless for customers.

Communication Cloud >>

Simple, controlled redemption experiences

Meet customers where they already are

Loyalty built directly into your product

Embed loyalty experiences into your web and app UI. Show points, tier progress, tasks, and rewards directly inside the product instead of forcing customers into a separate portal.