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The Buyer Moved Up. So Did the Question.

Brand Ambassador

The Buyer Moved Up. So Did the Question.

By Geoff McDonald, CEO, Ambassador

· Oct 27, 2026, 6:43:44 PM

Close the Leaks: What Enterprise Leaders Told Us About the Customer Lifecycle

Close the Leaks: What Enterprise Leaders Told Us About the Customer Lifecycle

-Geoff McDonald, CEO of Ambassador

· Oct 21, 2026, 2:35:36 PM

Growth stopped being a funnel. Here is how the best operators think about it now.

Brand Ambassador

Growth stopped being a funnel. Here is how the best operators think about it now.

-Geoff McDonald, CEO Ambassador

· Sep 15, 2026, 11:54:05 AM

The seat is dying as a billing unit. Here is what replaces it, and why it changes everything about measurement.

The seat is dying as a billing unit. Here is what replaces it, and why it changes everything about measurement.

By Geoff McDonald, CEO of Ambassador

· Sep 15, 2026, 11:34:30 AM

Everyone starts with advocacy. Then it stalls.

Everyone starts with advocacy. Then it stalls.

-Geoff McDonald (CEO)

· Sep 4, 2026, 10:48:45 AM

I Expected the AI-Native Companies to Be Years Ahead on Pricing. They Are Not Even Close.

I Expected the AI-Native Companies to Be Years Ahead on Pricing. They Are Not Even Close.

What I heard on a monetization webinar this week changed how I think about our competitive position. Not incrementally. Completely.

· Aug 19, 2026, 3:24:40 PM

The Market Repriced Software. Here Is What We Are Shipping For It.

The Market Repriced Software. Here Is What We Are Shipping For It.

By Geoff McDonald, CEO, Ambassador

· Aug 17, 2026, 6:49:48 PM

Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.

Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.

By Geoff McDonald, CEO, Ambassador I'm having the same conversation over and over with brand leaders this year. It always starts with some version of the same ...

· May 28, 2026, 11:08:26 AM

What Does It Mean for a B2B Software Company to Be Ready for Primetime?

What Does It Mean for a B2B Software Company to Be Ready for Primetime?

· May 28, 2026, 10:55:12 AM

The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It

The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It

By Geoff McDonald, CEO & Co-Founder, Ambassador

· Feb 24, 2026, 2:39:08 PM

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