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The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It
By Geoff McDonald, CEO & Co-Founder, Ambassador
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Your AI Agent Can't Do What You Think It Can. Here's What Really Happens When You Try to Build It In-House.
The SaaSpocalypse isn't coming. It's here. And the companies that confuse "we have access to AI tools" with "we can build production-grade platforms" are about ...
The AI Competitive Landscape Is Shifting — and Customer Feedback Is the Tipping Point
Over the past year, we’ve spent hundreds of hours listening to customers talk about AI.
A Letter to Our Clients, Team, and the Market: You’re the Reason We’re Here
By Geoff McDonald, CEO of Ambassador Every once in a while, you get a reminder of why you do what you do. This week, I read a client review on G2 that stopped ...
The Advocacy Market Just Changed — Here’s What Comes Next
In a category once defined by loyalty points, leaderboards, and static surveys, the rules of engagement are being rewritten. Customer advocacy is no longer ...
Hiro and the Future of Customer Engagement: Building the World’s Most Connected AI-Feedback Network
Hiro and the Future of Customer Engagement: Building the World’s Most Connected AI-Feedback Network At Ambassador, we believe the next decade of customer ...
Introducing Communication Co-Pilot: Email Engagements, Reimagined Inside Ambassador
Ambassador’s Communication Co-Pilot is here—and it’s changing the way brands connect with customers. Now, you can build customized emails directly inside the ...
What Voice Biomarkers Can Tell Us—And Why Ambassador Is Listening
In a world overflowing with data, the richest signals are often the ones we ignore. The tremble in a voice. The pause before a response. The slight uptick in ...
Ambassador’s SalesForce Managed Package (Detail)
Finally, a Salesforce Managed Package That Works Where Your Teams Actually Do At Ambassador, we understand that customer-led growth doesn’t start in your ...
6 Tips to Help CMOs Become Smarter Marketing Technology Buyers
In an age where marketing is increasingly driven by technology, most CMOs know that one of their most important responsibilities has little to do with ...
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