Ambassador Blog
Insights for Revenue Teams
Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
Get Demo
I Expected the AI-Native Companies to Be Years Ahead on Pricing. They Are Not Even Close.
What I heard on a monetization webinar this week changed how I think about our competitive position. Not incrementally. Completely.
Read Article
The Market Repriced Software. Here Is What We Are Shipping For It.
By Geoff McDonald, CEO, Ambassador
Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.
By Geoff McDonald, CEO, Ambassador I'm having the same conversation over and over with brand leaders this year. It always starts with some version of the same ...
What Does It Mean for a B2B Software Company to Be Ready for Primetime?
The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It
By Geoff McDonald, CEO & Co-Founder, Ambassador
Your AI Agent Can't Do What You Think It Can. Here's What Really Happens When You Try to Build It In-House.
The SaaSpocalypse isn't coming. It's here. And the companies that confuse "we have access to AI tools" with "we can build production-grade platforms" are about ...
The AI Competitive Landscape Is Shifting — and Customer Feedback Is the Tipping Point
Over the past year, we’ve spent hundreds of hours listening to customers talk about AI.
A Letter to Our Clients, Team, and the Market: You’re the Reason We’re Here
By Geoff McDonald, CEO of Ambassador Every once in a while, you get a reminder of why you do what you do. This week, I read a client review on G2 that stopped ...
The Advocacy Market Just Changed — Here’s What Comes Next
In a category once defined by loyalty points, leaderboards, and static surveys, the rules of engagement are being rewritten. Customer advocacy is no longer ...
Hiro and the Future of Customer Engagement: Building the World’s Most Connected AI-Feedback Network
Hiro and the Future of Customer Engagement: Building the World’s Most Connected AI-Feedback Network At Ambassador, we believe the next decade of customer ...
Stay Current
Free Resources. Straight to Your Inbox.
Sign up for the Ambassador newsletter and get notified when we publish new eBooks, case studies, blog posts and more. Strategy for revenue teams who need the number to be right.
No spam. Unsubscribe anytime.