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The seat is dying as a billing unit. Here is what replaces it, and why it changes everything about measurement.

The seat is dying as a billing unit. Here is what replaces it, and why it changes everything about measurement.

By Geoff McDonald, CEO of Ambassador

· Sep 15, 2026, 11:34:30 AM

Everyone starts with advocacy. Then it stalls.

Everyone starts with advocacy. Then it stalls.

-Geoff McDonald (CEO)

· Sep 4, 2026, 10:48:45 AM

Your Ad Spend Just Got a Memory: Programmatic Is Live Inside The Customer Lifecycle Operating System

Your Ad Spend Just Got a Memory: Programmatic Is Live Inside The Customer Lifecycle Operating System

"We don't even get these kinds of results from The Trade Desk... this is the best-performing programmatic we have had... we are going to continue to increase ...

· Aug 26, 2026, 3:37:57 PM

The Market Repriced Software. Here Is What We Are Shipping For It.

The Market Repriced Software. Here Is What We Are Shipping For It.

By Geoff McDonald, CEO, Ambassador

· Aug 17, 2026, 6:49:48 PM

You Asked Me to Go Deeper. So Here Is the Whole Bet.

You Asked Me to Go Deeper. So Here Is the Whole Bet.

By Geoff McDonald, CEO, Ambassador

· Jun 22, 2026, 2:16:04 PM

Stop Trying to Trap Your Customers. Out-Compound Them.

Stop Trying to Trap Your Customers. Out-Compound Them.

By Geoff McDonald, CEO, Ambassador

· Jun 22, 2026, 12:50:37 PM

The half of the loop nobody owned

The half of the loop nobody owned

For years, customer growth software has been running on half the loop.

· Jun 11, 2026, 11:10:27 AM

Bring Your Own Agent

Bring Your Own Agent

Most platforms are wrapping a chatbot around an MCP connector and calling it AI. We built the opposite. Now you can attach your own agent to the operating ...

· Jun 11, 2026, 11:09:08 AM

Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.

Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.

By Geoff McDonald, CEO, Ambassador I'm having the same conversation over and over with brand leaders this year. It always starts with some version of the same ...

· May 28, 2026, 11:08:26 AM

What Does It Mean for a B2B Software Company to Be Ready for Primetime?

What Does It Mean for a B2B Software Company to Be Ready for Primetime?

· May 28, 2026, 10:55:12 AM

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