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Signals Got a $5B Price Tag. Yours Are Sitting in a Report.
Ambassador 3.0

Signals Got a $5B Price Tag. Yours Are Sitting in a Report.

-By Geoff McDonald, CEO, Ambassador

· Sep 28, 2026, 2:06:40 PM
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We Got Slower First
Affiliate Marketing

We Got Slower First

-By Geoff McDonald, CEO, Ambassador

· Sep 25, 2026, 11:52:49 AM
The Budget Opened. The Decision Froze.
Affiliate Marketing

The Budget Opened. The Decision Froze.

-By Geoff McDonald, CEO, Ambassador

· Sep 21, 2026, 12:26:48 PM
The seat is dying as a billing unit. Here is what replaces it, and why it changes everything about measurement.
Best Practices

The seat is dying as a billing unit. Here is what replaces it, and why it changes everything about measurement.

By Geoff McDonald, CEO of Ambassador

· Sep 15, 2026, 11:34:30 AM
Everyone starts with advocacy. Then it stalls.
Best Practices

Everyone starts with advocacy. Then it stalls.

-Geoff McDonald (CEO)

· Sep 4, 2026, 10:48:45 AM
Your Ad Spend Just Got a Memory: Programmatic Is Live Inside The Customer Lifecycle Operating System
Ambassador 3.0

Your Ad Spend Just Got a Memory: Programmatic Is Live Inside The Customer Lifecycle Operating System

"We don't even get these kinds of results from The Trade Desk... this is the best-performing programmatic we have had... we are going to continue to increase ...

· Aug 26, 2026, 3:37:57 PM
The Market Repriced Software. Here Is What We Are Shipping For It.
Best Practices

The Market Repriced Software. Here Is What We Are Shipping For It.

By Geoff McDonald, CEO, Ambassador

· Aug 17, 2026, 6:49:48 PM
You Asked Me to Go Deeper. So Here Is the Whole Bet.
Ambassador 3.0

You Asked Me to Go Deeper. So Here Is the Whole Bet.

By Geoff McDonald, CEO, Ambassador

· Jun 22, 2026, 2:16:04 PM
Stop Trying to Trap Your Customers. Out-Compound Them.
Ambassador 3.0

Stop Trying to Trap Your Customers. Out-Compound Them.

By Geoff McDonald, CEO, Ambassador

· Jun 22, 2026, 12:50:37 PM
The half of the loop nobody owned
Ambassador 3.0

The half of the loop nobody owned

For years, customer growth software has been running on half the loop.

· Jun 11, 2026, 11:10:27 AM

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