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Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.
Best Practices

Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.

By Geoff McDonald, CEO, Ambassador I'm having the same conversation over and over with brand leaders this year. It always starts with some version of the same question: "How do we know what's real AI ...

· May 28, 2026 11:08:26 AM
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What Does It Mean for a B2B Software Company to Be Ready for Primetime?
Best Practices

What Does It Mean for a B2B Software Company to Be Ready for Primetime?

· May 28, 2026 10:55:12 AM
Where We Started, Where We're Going, and What It Means to Lead
Ambassador 3.0

Where We Started, Where We're Going, and What It Means to Lead

By Geoff McDonald, CEO, Ambassador

· May 27, 2026 10:58:09 AM
The Lifecycle Operating System for Customers and their Agents
Ambassador 3.0

The Lifecycle Operating System for Customers and their Agents

Why Ambassador is becoming a runtime, not an application. And what that means for every brand running customer programs. By Geoff McDonald, CEO & ...

· May 11, 2026 9:53:21 PM
Ambassador Acquires Humming: Programmatic Advertising Meets Closed-Loop Customer Intelligence
Ambassador 3.0

Ambassador Acquires Humming: Programmatic Advertising Meets Closed-Loop Customer Intelligence

Geoff McDonald, CEO & Co-Founder

· Apr 14, 2026 12:30:38 PM
The Future of Customer Growth: AI-Powered Intelligence Built With You
Ambassador 3.0

The Future of Customer Growth: AI-Powered Intelligence Built With You

Platform Vision · Whitepaper

· Mar 19, 2026 6:45:55 PM
The MVNO Era Is Over. What Comes Next Will Be Won on Experience.
Ambassador Strategy

The MVNO Era Is Over. What Comes Next Will Be Won on Experience.

Download the white paper → MVNX - Telecommunication - WhitePaper

· Mar 11, 2026 7:10:33 PM
The Future of Agentic AI in Ambassador — Introducing the HiroAI Agentic Studio
Ambassador 3.0

The Future of Agentic AI in Ambassador — Introducing the HiroAI Agentic Studio

· Mar 1, 2026 8:20:40 PM
The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It
Best Practices

The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It

By Geoff McDonald, CEO & Co-Founder, Ambassador

· Feb 24, 2026 2:39:08 PM
Your AI Agent Can't Do What You Think It Can. Here's What Really Happens When You Try to Build It In-House.
Best Practices

Your AI Agent Can't Do What You Think It Can. Here's What Really Happens When You Try to Build It In-House.

The SaaSpocalypse isn't coming. It's here. And the companies that confuse "we have access to AI tools" with "we can build production-grade platforms" are about ...

· Feb 24, 2026 1:46:13 PM

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