Ambassador Blog
Insights for Revenue Teams
Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
Get Demo
You Asked Me to Go Deeper. So Here Is the Whole Bet.
By Geoff McDonald, CEO, Ambassador
Read Article
Stop Trying to Trap Your Customers. Out-Compound Them.
By Geoff McDonald, CEO, Ambassador
The half of the loop nobody owned
For years, customer growth software has been running on half the loop.
Bring Your Own Agent
Most platforms are wrapping a chatbot around an MCP connector and calling it AI. We built the opposite. Now you can attach your own agent to the operating ...
Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.
By Geoff McDonald, CEO, Ambassador I'm having the same conversation over and over with brand leaders this year. It always starts with some version of the same ...
What Does It Mean for a B2B Software Company to Be Ready for Primetime?
Where We Started, Where We're Going, and What It Means to Lead
By Geoff McDonald, CEO, Ambassador
The Lifecycle Operating System for Customers and their Agents
Why Ambassador is becoming a runtime, not an application. And what that means for every brand running customer programs. By Geoff McDonald, CEO & ...
Ambassador Acquires Humming: Programmatic Advertising Meets Closed-Loop Customer Intelligence
Geoff McDonald, CEO & Co-Founder
The Future of Customer Growth: AI-Powered Intelligence Built With You
Platform Vision · Whitepaper
Stay Current
Free Resources. Straight to Your Inbox.
Sign up for the Ambassador newsletter and get notified when we publish new eBooks, case studies, blog posts and more. Strategy for revenue teams who need the number to be right.
No spam. Unsubscribe anytime.