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The Lifecycle Operating System for Customers and their Agents
Ambassador 3.0

The Lifecycle Operating System for Customers and their Agents

Why Ambassador is becoming a runtime, not an application. And what that means for every brand running customer programs. By Geoff McDonald, CEO & Co-Founder, Ambassador May 2026

· May 11, 2026 9:53:21 PM
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30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.
Ambassador 3.0

30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.

A month ago, 30% of Ambassador's code was being written with Claude Code. Today that number is 95%.

· Apr 29, 2026 2:42:40 PM
Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.
Ambassador 3.0

Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.

Last week, Salesforce announced Headless 360. The Wall Street Journal called it the next act for the agentic enterprise. Marc Benioff followed up with a ...

· Apr 22, 2026 1:32:45 PM
The Fire Horse Is Running.And We Built Something for This Moment.
Ambassador 3.0

The Fire Horse Is Running.And We Built Something for This Moment.

Ambassador — 2026 Update Download the White Paper → By Geoff McDonald, CEO & Co-Founder · March 2026 · 5 min read I am writing this from Seattle, where it ...

· Mar 18, 2026 4:36:56 PM
The Future of Agentic AI in Ambassador — Introducing the HiroAI Agentic Studio
Ambassador 3.0

The Future of Agentic AI in Ambassador — Introducing the HiroAI Agentic Studio

· Mar 1, 2026 8:20:40 PM
What is have Launched so far in 2026 (March edition)
Brand Ambassador

What is have Launched so far in 2026 (March edition)

# Everything We've Launched in 2026 — And We're Just Getting Started It's only March, and the Ambassador 3.0 team has been relentless. When we launched 3.0, we ...

· Mar 1, 2026 12:58:15 PM
The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It
Best Practices

The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It

By Geoff McDonald, CEO & Co-Founder, Ambassador

· Feb 24, 2026 2:39:08 PM
The SaaSpocalypse Is Here. Results-as-a-Service Is What Comes Next.
Ambassador 3.0

The SaaSpocalypse Is Here. Results-as-a-Service Is What Comes Next.

By Geoff McDonald, CEO & Co-Founder, Ambassador

· Feb 24, 2026 11:06:11 AM

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