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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.
By Geoff McDonald, CEO, Ambassador I'm having the same conversation over and over with brand leaders this year. It always starts with some version of the same question: "How do we know what's real AI ...
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What Does It Mean for a B2B Software Company to Be Ready for Primetime?
The Lifecycle Operating System for Customers and their Agents
Why Ambassador is becoming a runtime, not an application. And what that means for every brand running customer programs. By Geoff McDonald, CEO & ...
30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.
A month ago, 30% of Ambassador's code was being written with Claude Code. Today that number is 95%.
Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.
Last week, Salesforce announced Headless 360. The Wall Street Journal called it the next act for the agentic enterprise. Marc Benioff followed up with a ...
The Fire Horse Is Running.And We Built Something for This Moment.
Ambassador — 2026 Update Download the White Paper → By Geoff McDonald, CEO & Co-Founder · March 2026 · 5 min read I am writing this from Seattle, where it ...
The Future of Agentic AI in Ambassador — Introducing the HiroAI Agentic Studio
What is have Launched so far in 2026 (March edition)
# Everything We've Launched in 2026 — And We're Just Getting Started It's only March, and the Ambassador 3.0 team has been relentless. When we launched 3.0, we ...
The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It
By Geoff McDonald, CEO & Co-Founder, Ambassador
The SaaSpocalypse Is Here. Results-as-a-Service Is What Comes Next.
By Geoff McDonald, CEO & Co-Founder, Ambassador
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