Insights for Revenue Teams

The Word-of-Mouth Marketing Benefits That Matter

When it comes to driving sales, the growing number of word-of-mouth marketing benefits should be considered. According to research by Nielsen, 92% of people ...

10 Astonishing Facts About Social Media Activity

If you were to print the amount of photos uploaded to Facebook in a single day, they would stack taller than 8 Eiffel Towers.

Top Metrics To Track When You Invest In e-Commerce Marketing

Marketing is getting really personal. Ads for the shoes you browsed three days ago follow you around the web. Your favorite restaurant sends you regular ...

Get with the Program: The Future of Marketing is Proving ROI

Can you feel the heat? If so, you’re not alone. CMOs are being held to higher standards each year to improve efficiency of spend, maximize ROI, and provide ...

Listen Up, Are Your Marketing Metrics in Tune?

Earlier this month, the Record Industry Association of America (RIAA) announced that digital streams would count toward album certifications. The announcement ...

Hacking the Endowment Effect

Hacking the Endowment Effect Loss Aversion, Scarcity, & Customer Acquisition

The Essential Loyalty Program Metrics for Business Performance

5 Social Media Marketing Metrics You Should be Measuring

5 Social Media Marketing Metrics You Should be Measuring If you asked 20 marketing experts what the most important social media metrics are, chances are you’d ...

Social Media Referrals Work for B2B Companies

There is a strong distinction to be drawn between businesses targeting other businesses (B2B) and businesses targeting consumers (B2C) in the ways that they ...