Social Media Referrals Work for B2B Companies

There is a strong distinction to be drawn between businesses targeting other businesses (B2B) and businesses targeting consumers (B2C) in the ways that they approach online brand engagement. Certainly B2B and B2C companies are gaining equal amounts of utility from peer-to-peer referrals. The differences lie in how and where they are best able to leverage these referrals and convert leads to sales.