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Humming is now Ambassador Programmatic. The same team. The same closed-loop architecture. Read the announcement

Ambassador Programmatic

Programmatic that knows your customer.

The only DSP built inside a Customer Growth Platform.

Most platforms rent a bidder. Ambassador owns one. Built on patent-protected ad-tech acquired from Humming and wired into every signal the platform sees: Advocacy. Retention. Predictive. Attribution. The bidder bids on customer outcomes, not impressions.

humming

By · Ambassador

The closed loop

Programmatic doesn't run in a silo.

Every engine feeds the bidder. The bidder feeds back into the engines. One signal, one orchestrator, one outcome.

Advocacy

Your best customers signal who looks like them.

Retention

Churn risk scores tell it who to save.

Predictive

Propensity scores tell it who to pursue.

Programmatic

Bids on customer outcomes across every channel.

Attribution

Every impression tied to retain, expand, or churn.

Audience signals in

First-party signals from Advocacy and Retention define the audiences the bidder pursues. No third-party guesswork.

Premium supply

Direct supply paths across display, CTV, audio, video, and native. Fewer middlemen. More of every dollar wins the bid.

AI optimization

Patent-protected algorithms generate creative variants, refine targeting, and shift spend toward what's working in real time.

Outcomes out

Attribution traces every impression back to whether the customer stayed, expanded, or churned. Reported in the same view as every other engine.

What runs inside

One platform. Every channel.

30+ media partners. 70+ data partners. Display, CTV, audio, video, native, social, search. Run end-to-end by Ambassador's media team.

Command Center

Every campaign, every channel, one view. Real-time performance from one mobile-ready dashboard.

Creative

Upload your library, generate with AI, or commission a design partner. Variants tested automatically.

Audiences

Premium third-party data. First-party signals from every Ambassador engine. Built to spec, used across channels.

Campaigns

Display, CTV, audio, video, native. All under one roof. Launch in minutes, not hours.

Tracking

Conversion and retargeting tags managed in one plugin. Drop it on your site. We handle the rest.

Analytics

Real-time dashboards in the same view as Advocacy, Retention, and Attribution. One number for the CFO.

Customer outcomes

Real numbers. Real customers.

Two brands that started small. Both scaled their digital spend by orders of magnitude on the same bidder Ambassador now owns.

Agape Attire

$300$10,000per month

12-month ramp

"By using their audience and location targeting, I built my own persona and increased sales by almost 30% in one weekend."

Josiah Hubbard, Owner

IA Med

$800$50,000per month

14-month ramp

"We started spending less than $1K on advertising. 14 months later, we're spending $50K a month in digital advertising."

Taylor Trueet, IA Med

Enterprise security & compliance

Audited. Documented. Defensible.

Your security team gets what they need so the deal keeps moving.

Full documentation in the Trust Center

What's next

See Programmatic on your data.

30 minutes with Ambassador's media team. Bring a campaign or an audience and we'll walk through how the bidder reads your customer signals and bids across every channel.

30 minutes to your program ROI model