Ambassador's Attribution Engine tracks which channels, messages, and touchpoints drive shares, clicks, signups, purchases, and loyalty engagement — across every engine in the platform.
Unified attribution across the entire Ambassador platform
Traces every share, click, signup, purchase, and reward redemption back to its source
Works across Advocacy, Customer Value, Communication Cloud, Incentive Storefront, and Prospect Intelligence
No manual tagging or disconnected reports
See which channels drive real results
Compare performance across social, email, SMS, and widgets
Track shares, clicks, and conversions by platform — WhatsApp, Facebook, Twitter, SMS, and more
Compare channel ROI across referrals, loyalty signups, and incentive redemptions
Identify your highest-performing channels and double down
Measure every message against its goal
Goal-based tracking for email and SMS automations
Set goals per automation: shares, signups, enrollments, orders, survey completions, or redemptions
Track whether each message hits its target
Tie results back to the specific template, automation, and engine
Track the full journey from touchpoint to outcome
Tracking URLs across every surface
Every link from email, SMS, widgets, and landing pages gets a unique tracking ID
Clicks are attributed to the source channel — even on platforms that block referrer data
Covers referral links, loyalty invites, reward claims, and any tracked URL in the platform
Built for accuracy where it matters most
Attribution on platforms that block referrer tracking
WhatsApp, Instagram, Facebook Messenger, TikTok, Telegram, and others strip referrer data
Smart URLs embed channel-specific identifiers directly into each share message
Accurate source tracking regardless of platform limitations
Attribution that powers every engine
Connected insights across the platform
Advocacy Engine sees which channels produce the most referrals
Customer Value Engine sees which touchpoints drive loyalty enrollment
Communication Cloud sees which messages are performing
Incentive Storefront sees which rewards are being claimed and from where
Predictive Engine uses attribution data to surface recommendations and benchmarks
Free resources, Straight to your inbox.
Sign up for our Ambassador newsletter and get notified when we publish new eBooks, case studies, blog posts and more. It's like a crash course in referral marketing - and it's free. Plus, we promise not to spam you.
