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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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The Future of B2B SaaS: From Software to Signal
The SaaS world is changing. Fast. What began as a model for delivering software over the internet has become something else entirely: an operating system for how companies grow, learn, and connect ...
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How to Leverage LinkedIn Mentions for B2B Marketing
It seems that LinkedIn has been on a mission to prove that professionals can be social too. And on April 4 they took it one a further by adding a ...
Is Social Media Customer Service Relevant for B2B Brands?
A lot of the attention surrounding the provision of customer service via social media tends to focus on B2C brands: How can I resolve shipping issues? Can I ...
Breaking Bland: Adding Personality to Your B2B Content Marketing
Close your eyes. No really, close your eyes and let your fingers dance across your keyboard. Open your eyes. Now, break up the jumble of text with a few ...
3 Excuses B2B Marketers Make For Not Having A Referral Strategy
Great product, winning team and strong revenue growth. Your B2B company is crushing it, so you don’t need a referral strategy, right? Wrong.
B2B Marketers: Want More Effective Email Marketing? Remember E-M-A-I-L
What’s the first thing that comes to mind when you hear the word email? If you said Tom Hanks or Meg Ryan (à la the 1998 romantic comedy You’ve Got Mail), good ...
The Executive’s No-Nonsense Guide to Referral Marketing
If you polled a group of marketing leaders and asked them to name their favorite type of lead, one response would stand out: Referrals.
The Marketing Collateral Menu, Referral Marketing Style
Welcome to the Referral Marketing Software Café! Take a moment to look over our menu of marketing collateral suggestions. With any of these fantastic and fresh ...
Why Group Buying Gets B2B Referrals
The success of group buying in the B2C market is pretty well established, but can it work the same magic for B2Bs?
How to Get the Business-Casual Referral Marketing Party Started On LinkedIn
If you haven’t heard by now, LinkedIn has quickly become the go-to social platform for business development and referral generation. Since going live in 2003, ...
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