What trends will dictate the future of innovative marketing? Mike Volpe, employee number six at HubSpot and the company's former CMO, answers our questions....
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RIAA's recent announcement provides a useful lesson in marketing metrics for your brand....
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Learn how a referral marketing strategy can boost sales by creating and nurturing digital relationships, which lead to referrals and repeat business....
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Why should marketers care about WOMM (word-of-mouth marketing)? Because it's the channel with the highest level of consumer trust. Let's take a look....
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When investing in software, it's crucial to know how to measure ROI for your word of mouth marketing campaigns. Here's how to calculate ROI....
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Here are five partner marketing tips to engage and create relationships via channel partners, value-added resellers, and agencies....
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What's the difference between word-of-mouth marketing models? We break down all the variations and make the case for why you need this marketing strategy....
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Are you looking for affiliate marketing tips? We're sharing all of our best tips, tricks, and tools to boost your affiliate strategy....
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A successful influencer campaign can break a tie in the marketing race. Learn how to connect with the right influencers and drive real results for...
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If you're wondering how to make your referral program more effective, you've come to the right place! Here are 10 tips to running a successful...
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