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The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It
Best Practices

The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It

By Geoff McDonald, CEO & Co-Founder, Ambassador

· Feb 24, 2026 2:39:08 PM
Your AI Agent Can't Do What You Think It Can. Here's What Really Happens When You Try to Build It In-House.
Best Practices

Your AI Agent Can't Do What You Think It Can. Here's What Really Happens When You Try to Build It In-House.

The SaaSpocalypse isn't coming. It's here. And the companies that confuse "we have access to AI tools" with "we can build production-grade platforms" are about ...

· Feb 24, 2026 1:46:13 PM
The SaaSpocalypse Is Here. Results-as-a-Service Is What Comes Next.
Ambassador 3.0

The SaaSpocalypse Is Here. Results-as-a-Service Is What Comes Next.

By Geoff McDonald, CEO & Co-Founder, Ambassador

· Feb 24, 2026 11:06:11 AM
What We're Learning from Claude.ai That's Changing the Way We Build at Ambassador
Marketing Strategy

What We're Learning from Claude.ai That's Changing the Way We Build at Ambassador

There's a pattern emerging in how the best AI companies are building, and it's not what most people think.

· Feb 23, 2026 1:01:30 PM
Why We're Building Hiro as an Internal Agent First — And Why the Industry Should Take Notes
How to Use Ambassador 3.0

Why We're Building Hiro as an Internal Agent First — And Why the Industry Should Take Notes

The agentic AI space is moving at breakneck speed. New frameworks, new capabilities, Skills, MCP integrations, voice and video tools, proactive outreach ...

· Feb 13, 2026 5:01:06 PM
Marketing by Word-of-Mouth: What Works (and Doesn't) | Ambassador
Word-of-Mouth

Marketing by Word-of-Mouth: What Works (and Doesn't) | Ambassador

Marketing by word-of-mouth has influenced purchasing decisions on everything from buying a new car, to choosing a restaurant for dinner, and even selecting ...

· Jan 25, 2025 9:00:00 AM
How to Leverage B2B Affiliate Marketing to Increase Lead Generation
Affiliate Marketing

How to Leverage B2B Affiliate Marketing to Increase Lead Generation

When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to leverage ...

· Jan 24, 2025 12:30:00 PM
Prepare Your Partner Marketing Plan: The Handbook for Success
Partner Program

Prepare Your Partner Marketing Plan: The Handbook for Success

If you brand is taking on aggressive growth strategies, expanding into new markets, while still trying to remain lean, planning your partner marketing plan is ...

· Jan 24, 2025 12:30:00 PM

The Best Referral Marketing Examples To Inspire Your Next Campaign

Whether you’re looking to build a new referral marketing program or optimize your existing campaign, we’ve curated some of the most creative referral program ...

· Jan 24, 2025 12:30:00 PM

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