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The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It
By Geoff McDonald, CEO & Co-Founder, Ambassador
Your AI Agent Can't Do What You Think It Can. Here's What Really Happens When You Try to Build It In-House.
The SaaSpocalypse isn't coming. It's here. And the companies that confuse "we have access to AI tools" with "we can build production-grade platforms" are about ...
The SaaSpocalypse Is Here. Results-as-a-Service Is What Comes Next.
By Geoff McDonald, CEO & Co-Founder, Ambassador
What We're Learning from Claude.ai That's Changing the Way We Build at Ambassador
There's a pattern emerging in how the best AI companies are building, and it's not what most people think.
Why We're Building Hiro as an Internal Agent First — And Why the Industry Should Take Notes
The agentic AI space is moving at breakneck speed. New frameworks, new capabilities, Skills, MCP integrations, voice and video tools, proactive outreach ...
Marketing by Word-of-Mouth: What Works (and Doesn't) | Ambassador
Marketing by word-of-mouth has influenced purchasing decisions on everything from buying a new car, to choosing a restaurant for dinner, and even selecting ...
How to Leverage B2B Affiliate Marketing to Increase Lead Generation
When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to leverage ...
Prepare Your Partner Marketing Plan: The Handbook for Success
If you brand is taking on aggressive growth strategies, expanding into new markets, while still trying to remain lean, planning your partner marketing plan is ...
The Best Referral Marketing Examples To Inspire Your Next Campaign
Whether you’re looking to build a new referral marketing program or optimize your existing campaign, we’ve curated some of the most creative referral program ...
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