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Best Practices for Successful Customer Acquisition

Learn how to transform consumer behavior into a customer-approved eCommerce experience....

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Is your company poised for referral marketing success? Ask these five questions to get a head start....

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Looking for the missing piece of your multichannel marketing strategy? Consider harnessing the power of word-of-mouth....

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Not sure how to market to millennials? Our resident millennial expert weighs in....

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eCommerce voucher codes play an integral role in the way businesses market. How can brands leverage referrals to strengthen this marketing strategy?...

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While many referral marketing programs generate big ROI, some flat-out fail because of a four common (and preventable) mistakes....

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Discover innovative customer loyalty program solutions from the mistakes of traditional efforts....

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In an age where marketing is increasingly driven by technology, these tips will help you make smarter marketing technology investments....

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What trends will dictate the future of innovative marketing? Mike Volpe, employee number six at HubSpot and the company's former CMO, answers our questions....

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RIAA's recent announcement provides a useful lesson in marketing metrics for your brand....

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