Insights for Revenue Teams

Leading Platforms for Subscription Billing and Management

Top 5 Online Subscription Billing Software Platforms While you may not see milkmen or newspaper boys wandering around the neighborhood nowadays, subscription ...

Social Media Referrals Work for B2B Companies

There is a strong distinction to be drawn between businesses targeting other businesses (B2B) and businesses targeting consumers (B2C) in the ways that they ...

The State of ROI in Social Media Today

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How Referral Marketing Can Boost Sales

Today’s circumstances and rapid digital advancements have changed the landscape for most marketing teams, especially when it comes to driving business growth. ...

3 Tips for Managing Churn Rates

3 Tips for Managing Churn Rates The entire customer lifecycle is in the hands of the SaaS company, and churn rate reduction is a business building block that ...

Why Facebook Pinning eCommerce Means More Social Media Referrals

Not content with Pinterest having all the eCommerce fun, Facebook recently rolled out “Collections” – a new feature that allows online retailers to add “Want,” ...

Built to Fail: 4 Referral Marketing Mistakes to Avoid

Over the last year, I’ve had conversations with numerous sales and marketing executives about one of the world’s oldest — and most effective — customer ...

How Customer Retention Influences Profitability

Five Must-Haves To Include In An Influencer Marketing Contract

Influencer marketing is gaining momentum. A growing number of B2B and eCommerce brands are leveraging an influencer marketing platform to reach and engage with ...