Advocacy Launch Guide
How to Launch a Customer Advocacy Program in 6 Easy Steps
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While you may not see milkmen or newspaper boys wandering around the neighborhood nowadays, subscription delivery services are far from being long gone. We speak from experience. A significant, and increasing, number of our referral software customers offer various subscription services.
More and more, online businesses have embraced the use of subscription delivery services to sell their products online. Subscription commerce is the new trendy business model due to consistent cash flow, high customer retention, and larger customer lifetime value.
But it’s difficult to launch a subscription commerce business without a little help from your friends (in this case, online subscription billing software). Here are the top five online billing software programs to help get any subscription company, from start-up to enterprise, up and running today.
If you’re searching for an easy-to-manage API coupled with reasonable pricing, look no further than Braintree. The billing platform stores credit card data directly off of a merchant’s systems on secure servers, and it allows for cards to be recharged or refunded without getting bogged down by re-entering information. Braintree also supports international payments for businesses looking to go global. Pricing is a flat fee of a 2.9 percent plus 30 cents per transaction with no service length commitment.
Chargify provides a SaaS billing solution that handles everything from coupons and refunds, to email receipts and free-trial periods. They support billing your customers by credit card or invoicing for larger accounts. Prices start at $65/month for 20 customers, and trend upward to $1,299/month for 10,000 customers. Their service handles recurring transactions and one-time transactions. They have also recently added analytics and other userful metrics for subscription-based businesses. Chargify’s mobile app excels with tasteful design and an easy-to-understand user interface.
This software was designed with subscription commerce in mind. Recurly offers customer communications management and an analytics dashboard, and it facilitates account changes with ease. The website states that Recurly can get you up and running in under 30 minutes. This is a bold claim, but one that the software certainly lives up to. Recurly integrates with other gateways, such as PayPal, to give shoppers a more comprehensive suite of payment options. Fees are 1.25 percent, plus 10 cents per transaction; monthly fees start at $69.
Stripe’s biggest draw is it’s extremely simple pricing structure: 2.9 percent plus 30 cents per transaction. There’s no setup fee, no monthly fees, no card storage fees, or fees for recurring billing. Users can subscribe customers via Stripe’s application programming interface (API), and the software takes care of the rest. It’s simple, easy-to-use, and cost effective. What’s not to like?
Zuora is the billing platform of choice for enterprise-level businesses, providing comprehensive metrics, tax automation, and support for multiple currencies. You get Salesforce and NetSuite integration right out of the box, which saves companies time (read: money) by replacing outdated enterprise resource planning (ERP) systems. Zuora counts Pandora, Box.net, and Marketo among its many high-profile customers.
Each software comes with its own pluses and minuses. Ultimately your choice will depend on the size and complexity of your subscription commerce business.
Choosing the right subscription billing platform is crucial for businesses looking to optimize their revenue streams. Effective platforms automate key processes like invoicing, payment collection, and dunning management, reducing manual workload and minimizing errors. Tools like Stripe and Zuora stand out for their flexibility, offering customized pricing models and seamless integration with other business systems, making them ideal for businesses of all sizes.
Moreover, advanced platforms provide comprehensive analytics, allowing businesses to track important metrics like churn rates, MRR (Monthly Recurring Revenue), and customer lifetime value. These insights empower companies to refine their subscription strategies, improve customer retention, and drive sustainable growth. Whether you're managing a SaaS, e-commerce, or membership service, investing in a robust subscription billing platform can significantly enhance your operational efficiency and financial performance.
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