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The Lifecycle Operating System for Customers and their Agents

The Lifecycle Operating System for Customers and their Agents

Why Ambassador is becoming a runtime, not an application. And what that means for every brand running customer programs. By Geoff McDonald, CEO & Co-Founder, Ambassador May 2026

· May 11, 2026 9:53:21 PM

30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.

30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.

A month ago, 30% of Ambassador's code was being written with Claude Code. Today that number is 95%.

· Apr 29, 2026 2:42:40 PM

Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.

Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.

Last week, Salesforce announced Headless 360. The Wall Street Journal called it the next act for the agentic enterprise. Marc Benioff followed up with a ...

· Apr 22, 2026 1:32:45 PM

Nine Engines. One Closed Loop. The Acquisition That Completes Ambassador's Architecture.

Nine Engines. One Closed Loop. The Acquisition That Completes Ambassador's Architecture.

Three companies got disrupted this week. One company completed its architecture. And the pattern connecting all four stories is the most important trend in ...

· Apr 16, 2026 11:48:41 AM

Ambassador Acquires Humming: Programmatic Advertising Meets Closed-Loop Customer Intelligence

Ambassador Acquires Humming: Programmatic Advertising Meets Closed-Loop Customer Intelligence

Geoff McDonald, CEO & Co-Founder

· Apr 14, 2026 12:30:38 PM

Why Picking the Right Referral Incentive Is Already the Wrong Question

Why Picking the Right Referral Incentive Is Already the Wrong Question

The referral industry has a blind spot the size of a canyon — and it's hiding in plain sight.

· Apr 6, 2026 2:52:43 PM

Other platforms have roadmaps. We have release notes.

Other platforms have roadmaps. We have release notes.

New brand. New features in your account. And a thesis on where this is all going that we think you need to read. Grab a coffee — this one's worth the scroll.

· Mar 24, 2026 8:57:32 PM

The Future of Customer Growth: AI-Powered Intelligence Built With You

The Future of Customer Growth: AI-Powered Intelligence Built With You

Platform Vision · Whitepaper

· Mar 19, 2026 6:45:55 PM

Reward Calculations: Precision Compensation for Modern Partner Programs

Reward Calculations: Precision Compensation for Modern Partner Programs

Incentive Finance Engine

· Mar 19, 2026 5:01:11 PM

The Fire Horse Is Running.And We Built Something for This Moment.

Ambassador — 2026 Update Download the White Paper → By Geoff McDonald, CEO & Co-Founder · March 2026 · 5 min read I am writing this from Seattle, where it ...

· Mar 18, 2026 4:36:56 PM

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