Insights for Revenue Teams

From Feedback to Features: Your Customer-Approved eCommerce Experience

Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are ...

The Service Recovery Paradox Explained: Turning Setbacks into Success

The “Service Recovery Paradox” (SRP) is a concept in customer service that suggests a customer’s loyalty to a company can increase after a service failure, ...

Ditch These 7 Marketing Myths to Truly Connect with Your Customers for Improved Sales

4 Social Media Myths That Are Holding You Back

4 Social Media Myths That Are Holding You Back Social media is inherently buzz-worthy. It’s what everyone’s doing, and what everyone’s talking about. ...

3 Ways to Build Brand Loyalty via Social Customer Service

You know that building brand loyalty takes more than the occasional Facebook post and Twitter update—it requires two-way communication between your customers ...

Hacking the Endowment Effect

Hacking the Endowment Effect Loss Aversion, Scarcity, & Customer Acquisition

From Loyalty to Advocacy: Building Trust and Inspiring Growth

Advocacy shifts the focus from transactional rewards to authentic relationships, creating meaningful connections that inspire organic growth.

Create a Monster Inbound Marketing Strategy in 7 Easy Steps

Create a Monster Inbound Marketing Strategy in 7 Easy Steps Any marketer worth their salt knows you must have a powerful and highly effective inbound marketing ...

Here’s Why Your Loyalty Program Isn’t Driving Repeat Business

Imagine this: You’ve invested a ton of time and resources into developing the perfect loyalty program for your business. You’ve carefully curated rewards, ...