Insights for Revenue Teams

The Service Recovery Paradox Explained: Turning Setbacks into Success

The “Service Recovery Paradox” (SRP) is a concept in customer service that suggests a customer’s loyalty to a company can increase after a service failure, ...

Ditch These 7 Marketing Myths to Truly Connect with Your Customers for Improved Sales

4 Social Media Myths That Are Holding You Back

4 Social Media Myths That Are Holding You Back Social media is inherently buzz-worthy. It’s what everyone’s doing, and what everyone’s talking about. ...

3 Ways to Build Brand Loyalty via Social Customer Service

You know that building brand loyalty takes more than the occasional Facebook post and Twitter update—it requires two-way communication between your customers ...

Hacking the Endowment Effect

Hacking the Endowment Effect Loss Aversion, Scarcity, & Customer Acquisition

From Loyalty to Advocacy: Building Trust and Inspiring Growth

Advocacy shifts the focus from transactional rewards to authentic relationships, creating meaningful connections that inspire organic growth.

Create a Monster Inbound Marketing Strategy in 7 Easy Steps

Create a Monster Inbound Marketing Strategy in 7 Easy Steps Any marketer worth their salt knows you must have a powerful and highly effective inbound marketing ...

Here’s Why Your Loyalty Program Isn’t Driving Repeat Business

Imagine this: You’ve invested a ton of time and resources into developing the perfect loyalty program for your business. You’ve carefully curated rewards, ...

It’s Not Your Customers, It’s Your Customer Loyalty Program

Your company makes wonderful products that are expertly researched and developed to fill a gap in the market. You have a success team equipped with technology ...