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3 Arguments for Shifting Your Marketing Budget to Customer Referrals
Building a Profitable Finance Referral Program: Best Practices

Building a Profitable Finance Referral Program: Best Practices

As more financial services companies see an increase in digital adoption, there is a natural spike in customer referrals also occurring. In fact, many of the ...

· Jan 24, 2025 12:00:00 AM
Classic Marketing Rules for the Modern Marketer
Best Practices

Classic Marketing Rules for the Modern Marketer

When you hear the phrase “traditional marketing” do you instantly imagine a group of branding geniuses, clad in their power suits, brainstorming over a wooden ...

· Jan 24, 2025 12:00:00 AM
3 Wrong Approaches to Relationship Marketing and How to Get It Right
B2C

3 Wrong Approaches to Relationship Marketing and How to Get It Right

At the heart of any successful referral program or social media strategy lie relationships—how you foster true loyalty from your customers and prompt them to ...

· Jan 24, 2025 12:00:00 AM
Cure Your Marketing FOMO: Do Less with More Focus
Analytics & Measurement

Cure Your Marketing FOMO: Do Less with More Focus

FOMO: Fear of Missing Out. According to a Mashable article by Samantha Murphy Kelly, “Report: 56% of Social Media Users” Suffer From FOMO,” it’s a common ...

· Jan 24, 2025 12:00:00 AM
Referral Request Made Easy: 3 Email Templates You Can Use Today

Referral Request Made Easy: 3 Email Templates You Can Use Today

Email marketing can play a huge role in a successful referral program. As a sender and receiver of many (too many) emails, I think we can all agree that a ...

· Jan 24, 2025 12:00:00 AM
Why Should Marketers Care About Word-of-Mouth Marketing?

Why Should Marketers Care About Word-of-Mouth Marketing?

In a digital era where every social interaction, email click through, and website visitor is tracked and measured, why should marketers care about ...

· Jan 24, 2025 12:00:00 AM
How Diverse is Your Content Marketing Strategy?
Inbound Marketing

How Diverse is Your Content Marketing Strategy?

Diversity |diˈvərsitē, dī-| noun: a range of different things. How do you consume content? Do you prefer reading? Listening? Watching? In today’s digital ...

· Jan 24, 2025 12:00:00 AM
HubSpot’s Meghan Lockwood on Creating Marketing People Love
SaaS

HubSpot’s Meghan Lockwood on Creating Marketing People Love

Meghan Lockwood is a natural-born writer and storyteller with a gift for good conversations. After starting her career as a financial analyst at Merrill Lynch ...

· Jan 24, 2025 12:00:00 AM
Must Know Mobile Marketing Statistics
B2C

Must Know Mobile Marketing Statistics

Mobile Marketing Statistics That You Need to Know Americans spend an average of 158 minutes on their mobile devices everyday. That’s more than 15% of their ...

· Jan 24, 2025 12:00:00 AM

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