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The Word-of-Mouth Marketing Benefits That Matter
When it comes to driving sales, the growing number of word-of-mouth marketing benefits should be considered. According to research by Nielsen, 92% of people trust recommendations from friends and ...
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How to Deliver a Seamless Word-of-Mouth Marketing Experience
If you’re a marketer, remember the days of yore when you had to log into Facebook and post an update, and then sign into Twitter to check your last tweet’s ...
An Introduction to Referral Marketing Landing Page Optimization
Landing page optimization is a cornerstone of any referral marketing campaign. After all, once you’ve done the hard work of making a sale, how can you convert ...
Skittles’ Social Media Success Proves That Finding Your Brand’s Online Voice Really Matters
Moving your brand onto social media sites presents a lot of great opportunities for online marketing, but simply setting up a Facebook page won’t be enough to ...
Road Trip: Navigating Through the Customer Experience
The contracts have been signed, sales has made the handoff to success, the proverbial bags have been packed. We’re on our way down the customer journey! Be ...
How To Improve Your Word-of-Mouth Marketing Strategy
Word-of-mouth marketing is all around us. Whether it’s in the form of reading product reviews or texting a friend for a referral before making a purchase, ...
The Essential Guide to Channel Partner Programs
Having a channel partner program in place is becoming an important piece of the overall customer acquisition plan for B2B marketers today. And it comes as no ...
The Executive’s No-Nonsense Guide to Referral Marketing
If you polled a group of marketing leaders and asked them to name their favorite type of lead, one response would stand out: Referrals.
Why Referral Software Should Be Part of Your Marketing Strategy
Are you contemplating why referral software should be part of your marketing strategy? Whether you’re a marketer in the B2B space or with a consumer brand, ...
7 Tips to Bring Your Retargeting Ad Campaigns to the Next Level
7 Tips to Bring Your Retargeting Ad Campaigns to the Next Level Retargeting has been gaining popularity over the past decade or so, and for good reason – it ...
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