Word-of-mouth marketing is all around us. Whether it’s in the form of reading product reviews or texting a friend for a referral before making a purchase, word-of-mouth marketing strategy now plays a large role in the buying process for consumers and businesses.
It spans from clicking an affiliate link in a blog post to scrolling through our favorite influencers Instagram feed to finding software through a business partner. How we use word-of-mouth may have changed over the years, but the premise remains to same: we trust our networks to recommend the best products and services.
In fact, according to Convince & Convert, “83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service.”
So as marketers, our challenge becomes how do we best leverage the power of word-of-mouth marketing? How do we learn what works and what doesn’t, so we don’t waste our precious time (or budget!). And most importantly, how can we tie word-of-mouth marketing to ROI and drive business growth?
Improve Your Word-of-Mouth Marketing Strategy at #WOMSummit19
These are precisely the topics we’ll be covering at the upcoming Word-of-Mouth Digital Summit on May 15-16, 2019.
Join thousands of marketing and business professionals from leading companies like Airbnb, GrubHub, Sephora, HubSpot, Ring, and Samsung for the industry’s premier word-of-mouth marketing virtual event. Learn how word-of-mouth marketing has evolved and best practices, trends, and strategies from industry experts and leading brands.
The best part? No travel or budget required. Register for free and stream the event from wherever you are!