Insights for Revenue Teams

Why Facebook’s News Feed Redesign Is a Huge Win for Referral Marketing

On March 7, Facebook announced the first major redesign of its News Feed (the center column of the home page) in more than three years, which places greater ...

Referral Marketing Automation: What Is It and How To Find The Best Software For Your Brand

Whether you’re a referral marketing pro or getting your program off the ground, we can all agree that manually sorting through who referred whom, approving and ...

7 Content Marketing Myths, Busted

7 Content Marketing Myths, Busted Most of us have learned over the past decade or so that you really can’t trust everything you read on the internet, ...

Do you know where your brand advocates share on social media? Find out now. [Infographic]

3 Reasons Net Promoter Scores Don’t Equal Customer Advocacy

At their core, Net Promoter Scores (NPS) are based on simple, one-question surveys that are meant to gain insights into consumer mentality. The surveys ...

How to Cultivate 5-Star Reviews from Your Customers

A strong portfolio of 5-star reviews is one of the best ways to build trust with potential clients. Reading success stories from other customers will instill ...

How to Target Referrals on Facebook

Everyone knows that the most important factors for increasing revenue is networking and referrals. In fact a recent survey showed that businesses generated 70% ...

The 5 Ps of Effective Hashtag Marketing

Over the course of seven years, Twitter has evolved from a simple microblogging service to an indispensable tool for referral marketers. With only 140 ...

How Pinterest is Reshaping Social Media Referrals