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From Feedback to Features: Your Customer-Approved eCommerce Experience
Customer Advocacy

From Feedback to Features: Your Customer-Approved eCommerce Experience

Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing ...

· Jan 24, 2025 12:00:00 AM
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You Can’t Build A Community By Building Silos

Aside from building a startup in DTW

· Jan 24, 2025 12:00:00 AM
Easy Email Marketing for Lazy Email Marketers
Inbound Marketing

Easy Email Marketing for Lazy Email Marketers

Ugh.

· Jan 24, 2025 12:00:00 AM
How to Use a Power Map to Identify and Utilize Your Company’s Most Loyal Fans

How to Use a Power Map to Identify and Utilize Your Company’s Most Loyal Fans

Most B2B companies know that social media is a great tool for not only increasing awareness and engagement, but also generating high-value customer referrals. ...

· Jan 24, 2025 12:00:00 AM
The Service Recovery Paradox Explained: Turning Setbacks into Success
Best Practices

The Service Recovery Paradox Explained: Turning Setbacks into Success

The “Service Recovery Paradox” (SRP) is a concept in customer service that suggests a customer’s loyalty to a company can increase after a service failure, ...

· Jan 24, 2025 12:00:00 AM
Top Metrics To Track When You Invest In e-Commerce Marketing
Analytics & Measurement

Top Metrics To Track When You Invest In e-Commerce Marketing

Marketing is getting really personal. Ads for the shoes you browsed three days ago follow you around the web. Your favorite restaurant sends you regular ...

· Jan 24, 2025 12:00:00 AM
#WOMSummit2018: The Rise of Authentic Relationships

#WOMSummit2018: The Rise of Authentic Relationships

Word-of-mouth marketing has been impacting businesses for as long as commerce has been around. Especially today, with the prevalence of social media and mobile ...

· Jan 24, 2025 12:00:00 AM
How to Target Influencers in Social Media [Infographic]
Infographic

How to Target Influencers in Social Media [Infographic]

· Jan 24, 2025 12:00:00 AM
Ditch These 7 Marketing Myths to Truly Connect with Your Customers for Improved Sales
Customer Advocacy

Ditch These 7 Marketing Myths to Truly Connect with Your Customers for Improved Sales

· Jan 24, 2025 12:00:00 AM
Ambassador Named “Coolest Places to Work” by Crain’s Detroit 2016
Referral Software

Ambassador Named “Coolest Places to Work” by Crain’s Detroit 2016

Today, Ambassador was ranked #23 on the Crain’s Detroit Coolest Places To Work. It’s an amazing accomplishment and I am truly humbled to share the news with ...

· Jan 24, 2025 12:00:00 AM

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