Insights for Revenue Teams

How to Select Winning Incentives for Your Referral Program

Just like every other component of marketing, a referral program requires a well-planned strategy to meet and exceed goals. Strategic thinking becomes ...

The Ultimate Affiliate Marketing Guide: Strategies for 2024

Developing strong relationships with your affiliates is key to the long-term success of any affiliate marketing program. By focusing on partnerships with ...

An Epic Part 2: How to Optimize Referral Program Emails

We had such a great response to our recent epic referral email rundown that we had to do another one. This time, we dug into our own customer archives to share ...

How Does Ambassador Work: Steps to Success

You’ve heard people talk about word-of-mouth and referral marketing and you probably understand the value of an authentic recommendation from a loyal customer. ...

Lessons in Social Media: What Brands Can Learn From Celebrities

In a perfect social media world, your clients, followers, readers, and subscribers would hunt you down for new information, comment incessantly, and become ...

Six Steps to Launching a New Customer Loyalty Program

A customer loyalty program is a marketing strategy that rewards customers for their repeat business or brand loyalty. The aim of a customer loyalty program is ...

4 Predictions from 4 Experts on the Future of Marketing

When you think about the future of marketing, what do you see? Completely automated workflows and campaigns? Predictive analytics that help us actually achieve ...

So Your Marketing Team is Shrinking… Now What?

The Service Recovery Paradox Explained: Turning Setbacks into Success

The “Service Recovery Paradox” (SRP) is a concept in customer service that suggests a customer’s loyalty to a company can increase after a service failure, ...