Insights for Revenue Teams

Social Marketing ROI is Still Hot

Commit to tracking social media ROI in 2014 Online marketing budgets are increasing in 2014, and a larger piece of the pie is being attributed to trackable ...

5 Tips to Keep in Mind Before Using Social CRM Software

5 Tips to Keep in Mind Before Using Social CRM Software Once upon a time, businesses went out on a limb to embrace social media networks for sheer people ...

The Right Way to Enroll, Segment, and Engage Your Brand Ambassadors

In the referral marketing world, there seems to be a debate brewing over the most effective way to identify, enroll, and engage ambassadors.

Survey Says: Cash Is King When It Comes to Referral Marketing

Marketing changes every day. Just a few years a ago, a flashy street-side sign advertising your company’s name and location was enough to attract new business. ...

5 Partner Marketing Tips For A Better Program Experience

In most cases, the success of a partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what you ...

Here’s Why Your Loyalty Program Isn’t Driving Repeat Business

Imagine this: You’ve invested a ton of time and resources into developing the perfect loyalty program for your business. You’ve carefully curated rewards, ...

eCommerce and Referral Marketing: A Match Made in Conversion Heaven [REPORT]

When you make a purchase from just about any major eCommerce retailer today, you’ll likely receive a follow-up email (or a series of emails) that deliver a few ...

It’s Not Your Customers, It’s Your Customer Loyalty Program

Your company makes wonderful products that are expertly researched and developed to fill a gap in the market. You have a success team equipped with technology ...

Target B2B referrals: Learn the portrait of a LinkedIn user [Infographic]