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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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The Right Way to Enroll, Segment, and Engage Your Brand Ambassadors
In the referral marketing world, there seems to be a debate brewing over the most effective way to identify, enroll, and engage ambassadors. In one corner is the belief that carefully enrolling only ...
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Solving The Publishing Industry’s Biggest Problem
In the last year, publishing powerhouses have sent a wave of frenzied readers in the direction of their competitors as iconic magazines like Jet Magazine, ...
Get with the Program: The Future of Marketing is Proving ROI
Can you feel the heat? If so, you’re not alone. CMOs are being held to higher standards each year to improve efficiency of spend, maximize ROI, and provide ...
The Do’s and Don’ts of Influencer Marketing Campaigns: Insights and Advice
When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. From what influencer marketing is in ...
Holiday Marketing: How To Create A Snowball Effect With Word-of-Mouth
We’re approaching the most wonderful time of the year for marketing: The holidays! It’s time to start preparing your fall and winter holiday marketing ...
How to Measure ROI for Your Word of Mouth Marketing Campaigns
When investing in software, it’s crucial to know how to measure ROI for your word of mouth marketing campaigns. Whether your brand is managing customer ...
The Referral Marketing Handbook: Best Practices to Boost Sales
Launching a successful referral marketing campaign or scaling your program with referral software isn’t just about using your existing customers to gain new ...
Why You’ve Never Heard of Referral Software Automation
It’s not at all difficult to imagine that word-of-mouth is one of the oldest forms of marketing. Long before most people could even write — much less send ...
3 Ways to Build Brand Loyalty via Social Customer Service
You know that building brand loyalty takes more than the occasional Facebook post and Twitter update—it requires two-way communication between your customers ...
Top 5 eCommerce Platforms to Sell Anything Online
Ecommerce is booming for both enterprise and SMBs alike. In 2012, 88.1% of US Internet users will browse or research products online and a staggering 154.6 ...
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