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3 Word-of-Mouth Marketing Ideas to Jumpstart Your Strategy
In digital marketing, where the landscape is changing at the drop of a dime, it’s important for marketers to lean on proven strategies – like word-of-mouth marketing – rather than wasting time on the ...
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7 Great Social Media Listening Tools
One of the most underappreciated aspects of social mediums is their ability to set industry leaders apart. However, businesses today tend to shy away from ...
One Stop Shop? Let Referrals Transform Your eCommerce Store
The situation is a familiar one. Your email inbox begins to fill up with emails that read “Labor Day Sale!” and suddenly you’re typing in the coupon code ...
Why Group Buying Gets B2B Referrals
The success of group buying in the B2C market is pretty well established, but can it work the same magic for B2Bs?
Lessons in Social Media: What Brands Can Learn From Celebrities
In a perfect social media world, your clients, followers, readers, and subscribers would hunt you down for new information, comment incessantly, and become ...
Crafting a High-Converting Referral Landing Page: Best Practices
Landing page conversion is the cornerstone of many marketing initiatives, like a referral marketing program. So in order to optimize your efforts, how do you ...
How Referral Marketing Can Transform Your e-Learning Business
For prospective students looking to start or continue their education online, the possibilities are endless. In fact, a recent study projected that the online ...
Six Steps to Launching a New Customer Loyalty Program
A customer loyalty program is a marketing strategy that rewards customers for their repeat business or brand loyalty. The aim of a customer loyalty program is ...
4 Predictions from 4 Experts on the Future of Marketing
When you think about the future of marketing, what do you see? Completely automated workflows and campaigns? Predictive analytics that help us actually achieve ...
When a Customer Referral Program Saves Lives, Everyone Wins
There are many reasons to adopt a customer referral program for your business. It’s cost effective, builds trust between customers and your brand, provides a ...
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