Insights for Revenue Teams

3 Key Social Media Metrics to Track

At one point, social media was considered to be just a phase that some progressive marketers were going through. However, with the attention and returns that ...

4 Easy Steps for Building Extraordinary Customer Relationships and Positive Word-of-Mouth

Research shows that the positive word of mouth (WOM) surrounding brands outpaces negative by a 6 to 1 ratio. But this doesn’t happen on its own! Whether you’re ...

Raven’s Jon Henshaw on the Art of SEO

Jon Henshaw isn’t exactly sure how he got here — an SEO expert with a background in human development and a master’s degree in counseling psychology. Oh, not ...

Why Nano-Influencers Are the Key to Authentic Engagement

The days of the celebrity mega-influencer are numbered. Ok that’s fairly hyperbolic, but hear me out. I am not saying that celebrity influencers will go away ...

Read now: 2012 State of Digital Marketing Report [Infographic]

63% of B2Bs and 70% of B2Cs are now engaged with social media for lead generation and sales.

Referral Program ROI: How to Optimize a Highly Profitable Channel

Let’s say you came into work tomorrow, opened your marketing analytics dashboard (better yet, a referral program dashboard), and saw that an Instagram ...

How to Partner with Influencers… and Meaningfully Measure ROI

The Psychology of Social Commerce

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How to Be a Better Leader to Your Team

“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” – Jack Welch For some people, ...