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Insights for Revenue Teams
Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
Get DemoAffiliate Marketing Software: 6 Must-Haves When Choosing A Vendor
In an age where marketing is increasingly driven by technology, most marketing leaders know that one of their most important responsibilities is evaluating, buying, and implementing the right ...
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How to Leverage LinkedIn Mentions for B2B Marketing
It seems that LinkedIn has been on a mission to prove that professionals can be social too. And on April 4 they took it one a further by adding a ...
Affiliate Program Management: Join a Network or Manage In-House?
While affiliate marketing has been around since the early nineties, we are now seeing more and more companies getting smart about their affiliate program ...
How to Measure the ROI of a Referral Program
If you’ve ever researched successful referral program examples to find the true ROI of referral marketing, you’ve probably run into a lot of the same examples ...
The Underused Power of Social Media That Will Increase Your ROI
Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands ...
Relationship Marketing: Why It’s Essential for Modern Businesses
You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, ...
The Top Word of Mouth Strategies Every Business Should Use
While word-of-mouth marketing impacts a tremendous amount of revenue for most brands, fewer than 1% of all companies have an actual word of mouth strategy in ...
8 Customer Referral Program Tips To Boost Loyalty
While the primary goal for most referral marketing programs is to bring in new business, it’s equally important to consider the other side of the proverbial ...
How to Partner with Influencers... and Meaningfully Measure ROI
Right now, influencer marketing is at a crossroads. Many marketing directors are putting their foot down: it is too risky to include influencers in our ...
What Is Influencer Marketing Automation? Key Benefits and Tools
With all the talk of influencer marketing, you may be wondering, “what is influencer marketing automation? And how can this platform help my business grow?” ...
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