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Influencer Marketing: Rent or Own?
Exploring a New Way to Build a Smarter, More Organic Influencer Marketing Strategy When I talk to marketing leaders about influencer marketing, I get asked fairly frequently about best practices for ...
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Channel Partner Program Essentials: A Comprehensive Guide for Beginners
With more and more companies leveraging partner marketing, it’s never been more important for marketers to learn how to build a channel partner program. In ...
How to Thank Your Brand Ambassadors this Holiday Season
Word-of-mouth drives billions of dollars in sales every year, and the holiday sales season presents a huge opportunity for innovative companies to empower ...
REFERRAL MARKETING: The Primary Use Cases
Referral Marketing: The Primary Use Cases We believe there are three primary use cases for referral marketing software. However, there are a number of ways ...
Is Pay-Per-Click (PPC) The Best Use Of Your Marketing Budget?
For years, pay-per-click ads have been a fallback for businesses that want to drive sales online. The medium offers controlled spending and traceable returns, ...
Affiliate Software Search: How To Select The Best Vendor
If you’re shopping for affiliate software and are a bit lost on how to vet a vendor, you’re in luck, we can help in your search for the best affiliate ...
Affiliate Marketing Software: 6 Must-Haves When Choosing A Vendor
In an age where marketing is increasingly driven by technology, most marketing leaders know that one of their most important responsibilities is evaluating, ...
How to Leverage LinkedIn Mentions for B2B Marketing
It seems that LinkedIn has been on a mission to prove that professionals can be social too. And on April 4 they took it one a further by adding a ...
Affiliate Program Management: Join a Network or Manage In-House?
While affiliate marketing has been around since the early nineties, we are now seeing more and more companies getting smart about their affiliate program ...
How to Measure the ROI of a Referral Program
If you’ve ever researched successful referral program examples to find the true ROI of referral marketing, you’ve probably run into a lot of the same examples ...
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