You Know Us for Referral. Here's What Else You Can Do With Ambassador 3.0.

Most companies discover Ambassador because they need a referral program. We get it — referral is in our DNA, and it's how many of our enterprise clients first walk through the door.

But here's what we keep hearing on calls: once teams see what Ambassador 3.0 actually does, the conversation changes. It stops being about referral and starts being about everything else they've been stitching together with three, four, five different tools — and how Ambassador can replace most of that stack.

With the launch of 3.0 and HiroAI, Ambassador is now a connected growth platform powered by six engines. Below are the real use cases enterprise teams are running today — and the ones they're building next.

Reward Anyone, for Anything — Not Just Referrals

Powered by: Incentive Finance Engine

This is the use case that surprises people the most. Ambassador is no longer limited to rewarding customers who refer a friend. With the Incentive Finance Engine, you can reward anyone in your ecosystem for any behavior that matters to your business.

Enterprise use cases:

Reward customers for completing an NPS survey. You send out NPS surveys every quarter but response rates are declining. With Ambassador, you create a campaign and a vault specifically for NPS respondents — complete the survey, receive a $10 gift card from a branded storefront where they choose their own reward. Fulfillment is automated. Finance gets a clean ledger. Funds aren't pulled until redemption.

Incentivize employees for internal engagement. Your HR team wants to drive participation in a new training program, wellness initiative, or internal referral campaign. Instead of managing spreadsheets and manual payouts, you set up a dedicated vault and campaign in Ambassador. Employees complete the action, rewards are issued and tracked automatically, and your finance team has full reconciliation without chasing receipts.

Run a customer engagement program at scale. You want to reward customers for leaving reviews, attending webinars, completing onboarding milestones, or participating in a case study. Each of these gets its own campaign with its own incentive structure and its own vault — all managed in one place. Different behaviors, different reward tiers, different budgets, one platform.

Manage incentive budgets across regions and business units. You're a global enterprise running programs in North America, EMEA, and APAC. Each region has a different reward catalog, different budget, and different compliance requirements. Payment Vaults let you segment by region, by campaign, or by business unit — with ERP-ready reporting that your finance team can actually use. Breakage recovery means you recapture up to 95% of unredeemed gift cards instead of writing them off.

Build Campaigns That Go Far Beyond Referral

Powered by: Advocacy Engine

Yes, the Advocacy Engine runs referral programs — and it does it better than anything else on the market. But the campaign infrastructure underneath it is what makes 3.0 different. You're not limited to "refer a friend." You can build campaigns for virtually any engagement model your business needs.

Enterprise use cases:

Create a customer survey or feedback program. You want to build a panel of customers who opt in to provide ongoing feedback — product surveys, beta testing, advisory boards. With Ambassador, you build a campaign with a registration portal, enroll participants, assign tasks, and reward completion through the Incentive Finance Engine. You now have a managed feedback community without buying a separate survey platform.

Launch a strategic partnership program. You're a mid-to-enterprise company that has co-marketing or co-selling agreements with complementary businesses. You want to incentivize their customers to try your product — or reward your customers for engaging with a partner's offering. You set up a campaign for the partnership, connect it to a dedicated vault with agreed-upon incentive terms, and both companies get visibility into enrollment, engagement, and conversions. One campaign, two audiences, shared growth.

Run a channel partner or reseller incentive program. Your channel partners are supposed to be selling your product, but you have no visibility into their activity and no structured way to reward performance. Ambassador gives you a campaign per partner tier, lifecycle stages that track deal progression, and automated payouts when milestones are hit. Partners see their earnings, your team sees pipeline attribution, and finance sees clean books.

Build a customer advocacy program with tasks and milestones. You want your best customers doing more than just referring — you want them writing reviews, sharing on social, speaking at events, and joining your advisory board. The Advocacy Engine lets you create task-based campaigns with milestones, badges, and tiered rewards. Turn your most engaged customers into a structured advocacy army without managing it in spreadsheets.

Activate a franchise or distributed sales network. You operate a franchise model or distributed sales organization where dozens (or hundreds) of locations need their own referral or incentive program. Ambassador supports hierarchy-based campaign structures, letting you manage a parent program with location-level variations — different rewards, different branding, different rules — all rolling up to a single dashboard.

Send Emails and SMS Without It Being Tied to Referral

Powered by: Cloud Communication Engine

Here's a capability most people don't expect from Ambassador: you can send emails and SMS directly through the platform, completely independent of referral. This isn't just "referral notifications." This is a standalone communication engine.

Enterprise use cases:

Keep your engagement communications separate from your marketing hub. Your marketing team runs campaigns through HubSpot, Marketo, or Salesforce Marketing Cloud — and they don't want Ambassador traffic cluttering their workflows. With the Cloud Communication Engine, your advocacy, incentive, and engagement emails and SMS messages live entirely inside Ambassador. Your marketing stack stays clean. Your program runs independently.

Build a hybrid communication model with automations. Maybe you don't want a full separation. Maybe your team wants to send onboarding and referral nudges from Ambassador, but route lifecycle and re-engagement communications through your existing marketing platform. Ambassador's automation workflows let you do both. Trigger some messages natively inside Ambassador, and use webhook or CRM triggers to fire others from your marketing hub. Your team gets the flexibility to decide what lives where.

Run automated lifecycle campaigns based on real customer behavior. When a customer hits a high-satisfaction moment — they just renewed, they just completed their 10th order, they just added a new product — trigger an SMS or email in real time. Not from a batch send in your marketing platform three days later. Right now, when the moment matters.

Re-engage dormant advocates at scale. You have thousands of ambassadors who signed up but haven't shared in 90 days. Instead of building a complex segment in your marketing automation tool and hoping it syncs properly, set up a reactivation workflow directly in Ambassador. Remind them of their unique link, show them how much they've earned, and offer a limited-time bonus to get them active again. All automated. All inside Ambassador.

Send targeted communications for non-referral programs. Running an NPS incentive? A partner onboarding sequence? An employee engagement campaign? You can send emails and SMS for any of these directly through Ambassador without any referral context at all. This is your communication engine for every program you run on the platform.

See Who's Interested Before They Ever Fill Out a Form

Powered by: Prospecting Intelligence Engine

Every time someone clicks a referral or campaign link and lands on your site, Ambassador captures that signal. For enterprise teams, this is gold — it's first-party intent data that doesn't come from a paid ad.

Enterprise use cases:

Build a warm prospect database from referral traffic. Someone's friend shared a link. They clicked. They browsed. They didn't sign up. In most platforms, that visitor disappears. In Ambassador, you capture the IP, match it with enrichment tools like ZoomInfo or IPInfo, and now you know the company, the location, and potentially the individual. Pass that into your CRM or ad platform and retarget them before your competitor even knows they exist.

Feed your ABM strategy with referral intent signals. Your ABM team is already targeting a list of key accounts. When someone from one of those accounts clicks a referral link, that's a buying signal. Ambassador surfaces it. Your sales team can now prioritize outreach to accounts that are already showing organic interest — not cold accounts from a purchased list.

Give your sales team "pre-acquisition intelligence." Your enterprise sales reps are tired of cold outreach. Ambassador gives them a pipeline of prospects who were warm enough to click a referral link from someone they trust. That's a fundamentally different conversation than a cold email — and your reps can frame it that way: "A colleague of yours thought you'd be interested."

Know Exactly Which Channels and Campaigns Are Driving Revenue

Powered by: Attribution Engine

Most platforms tell you that a referral happened. Ambassador tells you where the link was shared, where the click came from, which email or SMS triggered the share, and which channel is driving the most revenue. This goes beyond standard link tracking — it's full attribution across your entire program.

Enterprise use cases:

Identify which social channels drive the most referral revenue. Your ambassadors are sharing on LinkedIn, email, WhatsApp, Facebook, and SMS. But which channel actually converts? The Attribution Engine tracks click and share attribution by channel, so you can double down on what's working and stop guessing.

Measure email and SMS outcomes beyond open rates. You don't just want to know if someone opened your email — you want to know if it led to a share, a signup, an order, or a commission. Smart URLs power outcome-based tracking that ties communication directly to revenue.

Route users to the right experience based on device, location, or language. Your enterprise customers operate globally. Smart Redirects dynamically route a referral link click to a different landing page based on whether someone is on iOS or Android, which country they're in, or what language they speak. Send mobile users directly into your app via deep linking. Localize content by region. Improve conversions without building separate campaigns for every market.

Let AI Tell You What to Do Next

Powered by: Predictive / Recommendation Engine (HiroAI)

Here's the reality for most enterprise teams running growth programs: they have the tools, but they don't know what to do next. HiroAI changes that. It sits inside the platform and acts like a dedicated analyst on your team — one that's always on and always looking at your data.

Enterprise use cases:

Get recommendations without pulling reports. Your program manager doesn't want to build dashboards — they want answers. "Which campaign should I invest more in?" "Which incentive structure is converting best?" "What should I try next?" HiroAI surfaces recommendations directly inside the platform, so your team spends less time analyzing and more time executing.

Give leadership ready-made performance insights. Your VP asks for a program update before a board meeting. Instead of your team scrambling to pull data and build slides, HiroAI provides a performance summary with trends, recommendations, and areas of concern — ready to present.

Reduce your cost to serve. Every time a client asks their CSM "how is my program doing?" or "what should I change?" — that's a cost. HiroAI handles that first layer of insight automatically, freeing your team (and ours) to focus on strategic conversations instead of reporting requests.

Predict what's coming, not just what happened. Traditional dashboards show you last month's numbers. HiroAI shows you where your program is trending and what's likely to happen next — so you can adjust before performance drops, not after.

The Bigger Picture: One Platform, Six Engines, Unlimited Use Cases

The shift with Ambassador 3.0 isn't about adding features. It's about what those features enable you to do.

You can reward customers for completing NPS surveys, incentivize employees for internal participation, run strategic partner programs with co-branded campaigns, send lifecycle emails and SMS without touching your marketing stack, capture first-party intent data from every referral click, attribute revenue to specific channels and campaigns, and let AI tell you what to do next — all from one platform.

You might come in through referral. But Ambassador 3.0 is built to run your entire growth operation.

Ready to see what's possible?