Attribution Is Broken. We Built the Engine to Fix It.

Somewhere, a product manager at a link-tracking company just refreshed our website again. We get it. We'd be watching too.

We've officially launched what we're calling the Attribution Engine — the infrastructure behind smarter, channel-level attribution for every share, click, and conversion in your advocacy program.

This isn't just a dashboard.

At its core, the Attribution Engine gives you:

Platform-aware Smart Tracking URLs

• Automatic channel detection across WhatsApp, Facebook, Instagram, Messenger, TikTok, Telegram, and more
• Goal-based tracking for every email and SMS automation
• Full journey visibility from share to conversion
• Attribution on platforms that actively block referrer data

On top of that foundation, you get a complete performance layer where marketing teams can compare channels, optimize automations, and connect attribution data directly into their existing stack — CRM, marketing automation, analytics — wherever your team already works.

• Marketing gets visibility.
• Advocates get credit.
• Revenue gets attributed.

We just published a full breakdown of how it works — including a walkthrough demo showing the Smart URL tracking experience in action.

Why this matters — and why nobody else has done it

Here's the dirty secret of the feedback and advocacy industry: it's been broken on purpose.

You want attribution? Buy a link platform. You want referral tracking? Buy a referral tool. You want to actually message your advocates? Buy a communication suite. Want to manage incentive payouts without your finance team losing sleep? Good luck — buy another vendor and duct-tape it together.

For years, brands have been forced to cobble together four, five, six different platforms just to run a basic advocacy program. Each one owns a slice of the data. None of them talk to each other. And every vendor is perfectly happy with that arrangement — because the more fragmented your stack is, the harder it is to leave.

We looked at that and said: absolutely not.

The Attribution Engine is the latest piece of a platform that's consolidating every layer of the feedback loop into one system. Communications. Incentives. Attribution. Intelligence. All connected. All learning from each other. All driving toward one thing: the AI-driven feedback platform brands actually deserve.

What you can do with it

Compare channel performance side by side. See exactly which social platforms generate the most referrals, signups, and revenue. If Facebook drives 3x the conversions of Twitter, you'll know — and you can adjust your strategy accordingly.

Set goals for every message you send. Every email and SMS automation can have a defined goal: shares, signups, or orders. The Attribution Engine tracks whether each message hits its goal and ties results directly back to the specific template and automation that sent it.

Track the full journey. From the moment an advocate receives a share link to the moment a referred customer converts, every step is tracked and attributed. You see the channel, the message, the automation, and the outcome — all connected.

Connect to your broader stack. Attribution data flows directly into Ambassador's dashboards and into connected systems including HubSpot, Salesforce, Shopify, and more. No custom development or manual exports required.

The bigger picture

The Incentive Finance Engine gave brands finance-grade control over rewards. The Communication Cloud gave them automated multi-channel messaging. Now the Attribution Engine gives them full visibility into what's actually working.

Each one connects to the others. Each one makes the whole platform smarter. And every release closes another gap that used to require a separate vendor.

We're not building features. We're replacing entire categories.

The most connected AI-driven feedback network on the planet. That's where this is going. And if you're still stitching together five tools to do what one platform should — the window to get ahead of this is closing fast.

→ See the Attribution Engine in action

→ Get a demo