Insights for Revenue Teams

Stop Trying to Trap Your Customers. Out-Compound Them.

By Geoff McDonald, CEO, Ambassador

The half of the loop nobody owned

For years, customer growth software has been running on half the loop.

Bring Your Own Agent

Most platforms are wrapping a chatbot around an MCP connector and calling it AI. We built the opposite. Now you can attach your own agent to the operating ...

Three Types of AI Vendors. Only One Is Real. Here's How to Tell the Difference Before You Sign.

By Geoff McDonald, CEO, Ambassador I'm having the same conversation over and over with brand leaders this year. It always starts with some version of the same ...

What Does It Mean for a B2B Software Company to Be Ready for Primetime?

The Lifecycle Operating System for Customers and their Agents

Why Ambassador is becoming a runtime, not an application. And what that means for every brand running customer programs. By Geoff McDonald, CEO & ...

30% to 95% in 30 Days. How AI-Authored Code Changed Our Shipping Speed Forever.

A month ago, 30% of Ambassador's code was being written with Claude Code. Today that number is 95%.

Meet Hiro Widget Agent: Plain-Language Editing. Shipped, Not Announced.

Last week, Salesforce announced Headless 360. The Wall Street Journal called it the next act for the agentic enterprise. Marc Benioff followed up with a ...

The Fire Horse Is Running.And We Built Something for This Moment.

Ambassador — 2026 Update Download the White Paper → By Geoff McDonald, CEO & Co-Founder · March 2026 · 5 min read I am writing this from Seattle, where it ...