Building the foundation for the Feedback Economy
The next generation of growth isn’t driven by louder marketing.
It’s driven by feedback, speed, and clear signals you can act on immediately.
Ambassador 3 is built for that reality.
January’s updates reflect what we continue to hear from customers across SaaS, FinTech, Telco, and consumer brands:
“We don’t need more data. We need clarity on what’s working and confidence in what to do next.”
These updates focus on turning real customer behavior into visible, actionable insight without adding complexity to your team’s workflow.
The Feedback Economy, made real
We are entering what we call the Feedback Economy.
Your customers are constantly telling you what’s working and what’s not through referrals, loyalty behavior, incentives redeemed, messages ignored, and conversations across email and SMS.
The challenge isn’t collecting feedback.
The challenge is connecting it across channels and acting on it fast.
Ambassador 3 is designed to do exactly that.
1. Smart Links: Clear attribution across email and SMS
Smart Links introduce a system-level approach to attribution that reflects how growth actually happens today.
Instead of relying on fragile UTMs and disconnected reports, Smart Links allow you to understand which channels and messages are driving real outcomes, including:
- Shares
- Signups
- Purchases
Across email and SMS, all tied back to a consistent attribution layer.
This makes it easy to answer the questions that matter most:
- Which messages are driving action?
- Where are customers engaging?
- Which channels deserve more investment?
Smart Links don’t just improve reporting.
They improve decision-making speed and confidence.
2. Dashboards UI: Confidence you can see
One of the clearest pieces of feedback we’ve heard:
“We want to trust what we’re looking at.”
The redesigned dashboards in Ambassador 3 prioritize clarity, usability, and confidence. With Smart Link attribution and sample data support, teams can explore performance, validate programs, and demo results without waiting for perfect conditions.
When performance is obvious, decisions happen faster.
Dashboards are no longer a destination.
They’re a launchpad.
3. Loyalty Widgets: Making advocacy visible
Loyalty shouldn’t live in spreadsheets or after-the-fact reports.
Loyalty Widgets surface advocacy and engagement moments in real time, directly within your customer experience.
These widgets:
- Run directly on your site or product
- Are customizable with your brand colors and logos
- Use pre-built templates, so you don’t need a designer to get started
This turns loyalty from a passive metric into an active signal your team can recognize and respond to in the moment.
4. Hiro-powered insights: Turning signal into action
Every feedback-driven business faces the same problem:
Too much signal. Not enough time.
Ambassador 3 includes Hiro-powered capabilities designed to help teams understand what’s happening and what to do next.
With January’s updates, Hiro-powered insights are faster, more intentional, and more controlled. Guardrails like configurable rate limits and a rolling chat history window ensure insights stay useful without becoming noise.
These capabilities help teams:
- Surface what’s working
- Flag what’s not
- Focus attention where it matters most
Hiro doesn’t replace your team.
It helps your team operate with more clarity and less guesswork.
Built with customers, not in isolation
The most important part of this release isn’t any single feature.
It’s how Ambassador 3 is being built.
Every update is shaped alongside customers who are actively defining what a modern, feedback-driven business should look like. The result is a platform that balances innovation with control, automation with trust, and AI with real-world usability.
January is the foundation.
And it’s only the beginning.