Insights for Revenue Teams

From Feedback to Features: Your Customer-Approved eCommerce Experience

Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are ...

Unleashing the Power of Referrals: B2B and B2C Strategies for Growth

eCommerce and Referral Marketing: A Match Made in Conversion Heaven [REPORT]

When you make a purchase from just about any major eCommerce retailer today, you’ll likely receive a follow-up email (or a series of emails) that deliver a few ...

Innovative Marketing: Think Like An Early Adopter

Click for sound Many brands are venturing outside of their office and within their network to find early adopters that can take out some of the mass marketing ...

Social Sharing: Bad for Privacy, Great for Brands

In an amazing twist of karmic justice, Randi Zuckerberg (Mark Zuckerberg’s sister and a former Facebook executive) recently fell victim to Facebook’s ...

6 Tips for Humanizing Your Brand to Create More Effective Social Media Advertising

With more and more businesses recognizing the value of online referrals, it’s easy to overlook why the advertising technique is so effective in the first ...

Leading Platforms for Subscription Billing and Management

Top 5 Online Subscription Billing Software Platforms While you may not see milkmen or newspaper boys wandering around the neighborhood nowadays, subscription ...

You Have 8 Seconds to Engage a Visitor: Make Them Count

In the time it takes you to read this sentence, a potential sale may have already left your site.

3 Wrong Approaches to Relationship Marketing and How to Get It Right

At the heart of any successful referral program or social media strategy lie relationships—how you foster true loyalty from your customers and prompt them to ...