Why the Copilot + CEO moment isn’t just a PR stunt—it’s a preview of what’s coming to your inbox, support chat, referral flow, and loyalty program.
As Microsoft turned 50, something unusual happened.
Instead of a traditional fireside chat or nostalgic video reel, Microsoft’s three iconic CEOs—Bill Gates, Steve Ballmer, and Satya Nadella—sat down for an interview. But it wasn’t conducted by a journalist or board member.
It was led by Copilot, Microsoft’s AI assistant.
And it wasn’t just for show. It was smart, a little cheeky, and remarkably human.
You can watch the full video here:
📺 Copilot AI Interviews Gates, Ballmer, and Nadella
Why this moment matters—for Microsoft, for AI, and for Ambassador
On the surface, this was a fun marketing stunt. But dig deeper, and it’s a glimpse into the future: executives engaging with AI not as a tool, but as a counterpart—an equal in the conversation.
At Ambassador, we believe this is more than symbolic. It’s validation of what we’ve been building for the past year.
Where Microsoft uses Copilot to support internal productivity, we’re focused on the external opportunity—real-time AI that listens to your customers, reacts to behavior, and builds a flywheel of advocacy, loyalty, and feedback at scale.
Meet Hiro: Your Brand’s Own Copilot for Engagement
Hiro is Ambassador’s AI assistant—trained not just to understand, but to engage.
- It asks customers the right questions at the right time
- It listens (even for tone, fatigue, and frustration)
- It feeds those signals into your referral, loyalty, and incentive programs
- It does this without needing a big team to orchestrate it
Just like Copilot can handle emails, documents, and meetings—Hiro automates the “relationship moments” that drive revenue.
We see a future where every brand has a Hiro—not just to answer questions, but to drive action across the funnel.
Microsoft Reinvented Productivity. Ambassador Is Reinventing Engagement.
Let’s be real: most brands don’t have the engineering muscle to build their own Copilot. But with Ambassador, you don’t have to.
We’re bringing these same AI dynamics—personalized, context-aware, automation-first—into:
- Referral & Affiliate: Know which advocates are ready to share, and trigger rewards instantly
- Loyalty: Identify which customers are at risk and re-engage before they churn
- Feedback & Surveys: Ask the right questions at the right moment—no forms needed
- Incentives: Deliver hyper-relevant offers based on customer behavior
All powered by Hiro. All tied together by your real-time data.
What This Means for Leaders
What stood out in the Microsoft video wasn’t just the tech. It was the tone. Copilot was confident, curious, and surprisingly human. It shows that AI can be more than a helper—it can be a voice in the room.
That’s exactly what brands need now. Not more dashboards. Not more alerts. A voice that acts.
The Future Is Conversational. Let’s Build It.
At Ambassador, we’re not just watching this moment—we’re building for it.
Microsoft gave us a preview of what happens when AI leads the conversation. At Ambassador, we’re making sure every brand—not just the biggest ones—can do the same.
Whether you’re a high-growth startup or an enterprise brand, you now have access to your own Copilot for customer engagement. His name is Hiro. And he’s just getting started.
📺 Watch the Microsoft Copilot Interview
Satya, Bill, and Steve Ballmer get interviewed by AI
🔗 Want to see how Hiro can power your next campaign or conversation?
Get a Demo →
