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Overview

The only platform built for full-funnel engagement. From referral to retention, Ambassador helps brands grow through programs that activate, automate, and scale customer relationships.

Solutions

Launch referral, affiliate, and loyalty initiatives with built-in workflows and automation.

Create personalized, goal-oriented journeys across acquisition, retention, and advocacy.

Deliver timely, personalized messages —natively integrated and intelligently automated.

Your AI engine for smarter engagement, feedback, and growth.

Trigger personalized gift cards, loyalty perks, and payouts—seamlessly delivered through customizable reward flows.

Capture clicks, actions, and milestones across every channel and turn them into moments that drive measurable outcomes.

Vaults, ledgers, and audit-ready systems ensure every engagement is secure, trackable, and aligned to business goals.

Channels

Coordinate every message—across email, SMS, WhatsApp, and more—so your channels work as one system, not siloed tools.

Incentives

Industries

Use Cases & ebooks

Ambassador For

Building at Light Speed: What’s Coming Next for HiroAI Clients

Building at Light Speed: What’s Coming Next for HiroAI Clients

By Geoff McDonald, CEO, Ambassador

On September 1st, we launched Ambassador 3.0 — now called HiroAI. It marked a defining moment for our company and for the entire category of customer engagement. We didn’t rebuild the platform to make small improvements — we rebuilt it to lead. For more than a decade, referral, loyalty, and advocacy platforms have been running on old foundations. Most were built between 2010 and 2015 and have been surviving ever since on bolt-ons, patches, and rebrands. The result?
  • Slow innovation
  • Disconnected data
  • Limited automation
  • And rising costs for brands trying to grow.
We chose a different path.

Why We Rebuilt From the Ground Up

When the market shifted in 2024, we saw the same thing many of you did — marketing and sales budgets were being cut, and teams were expected to do more with less. AI wasn’t the problem. It was the opportunity. Instead of adding more code onto legacy infrastructure, we made the hard decision to start over — to architect Ambassador for the AI era. The result is HiroAI: a clean, modern, AI-native foundation that connects conversations, data, and outcomes across the entire customer lifecycle. Already, clients are validating that decision with multi-year commitments — because they see what’s coming.

Innovation at 10× Speed

With just eight developers, HiroAI is shipping new functionality every 2–4 weeks — a cadence that’s 10× faster than most SaaS companies our size. That execution speed compounds. Each release drives more adoption, more automation, and more value for clients — while reducing operational lift. It’s also the reason we’re seeing measurable increases in average contract value (ACV), net retention rate (NRR), and shareholder value — all indicators that the market is responding to real product momentum, not marketing noise.

What’s Coming This Quarter

This is just the beginning of the next wave for HiroAI clients. Over the coming months, you’ll see:
  • SMS – We are releasing SMS as part of our Co-Pilot Communication platform. So you will be able to send SMS along with your emails.
  • AI for SMS – expanding engagement channels beyond email, with real-time AI guidance that helps teams stay compliant before sending.
  • AI Writing Tools – HiroAI now helps you write more effective emails and SMS, tuned to audience behavior and past performance.
  • Recommendation Analytics Engine – a new orchestration layer to suggest next-best actions with predicted lift, confidence scores, and real NRR/ACV impact.
  • Storefront Link – Industry’s first reward redemption storefront with flexible payout options and virtually eliminates unredeemed gift cards.
  • RBAC Security and Hierarchy – enterprise-grade permissions across subsidiaries, franchises, affiliates, and partners.
  • Model Context Protocol (MCP) – our proprietary AI context layer that unifies program and user data, making every orchestration smarter and defensible.
Every one of these features is purpose-built to help brands do more with less — to automate engagement while deepening retention and advocacy.

Why We’re Different

While competitors are still adding incremental AI “features” to decade-old stacks, HiroAI is architected natively for AI orchestration — not retrofitted for it. Where others focus on one tactic (referral, loyalty, or incentives), HiroAI unifies them all through a single orchestration layer powered by live data. It’s not just automation — it’s actionable intelligence. HiroAI doesn’t just tell you what happened; it helps you decide what to do next. That’s the real shift — and why we’re moving faster, executing smarter, and winning enterprise trust at a pace this category hasn’t seen in years.

The Road Ahead

As we move through Q4 and into 2026, we’re focused on three things:
  1. AI Expansion: Extending HiroAI across all engagement channels.
  2. Client Value: Increasing ACV and retention through automation and orchestration.
  3. Performance: Delivering enterprise-grade security and flexibility at startup speed.
HiroAI isn’t an update to Ambassador. It’s the next generation of Ambassador — rebuilt for what’s next. Thank you for your continued partnership. We’re moving at light speed, and we’re just getting started.