Ambassador Named a Top 10 Leader in Customer Advocacy on G2 — A Milestone That’s All About Yo

Today, we’re incredibly proud to share that Ambassador has been named one of G2’s Top 10 Leaders in Customer Advocacy. This is the first time we’ve received this distinction — and it means more than just a badge or a headline. It’s a validation of everything we’ve been building toward: a company rooted in relationships, committed to client outcomes, and bold enough to believe that software should feel personal. And here’s the part we love most: this recognition didn’t come from a nomination, a campaign, or a PR push. It came directly from our clients. Every review on G2 is voluntarily submitted. There’s no fluff. No marketing spin. Just honest, unfiltered feedback from the people who use our platform every day. So when our customers say they feel supported, heard, and set up for success—it matters. When they say we helped them turn advocacy into outcomes—it matters. And when they choose to tell the world about it—that’s everything.

Why This Win Hits Home

Customer Advocacy isn’t a feature. It’s not a product line. It’s a philosophy that drives how we build, how we engage, and how we grow. At Ambassador, we believe the best marketing doesn’t come from a paid ad—it comes from a real customer telling a real story. Advocacy is the lifeblood of modern brands. And it’s also the hardest thing to fake. So being recognized by G2 for Customer Advocacy—especially as we enter this next stage of growth—is deeply personal. It confirms that what we’re doing is working, that our clients trust us, and that our product is delivering on its promise.

The People Behind the Platform

This moment belongs to our clients. We’ve seen it in your feedback and reviews. From mid-market growth companies to global enterprises, you’ve told us how you’re using Ambassador to simplify your workflows, launch smarter referral and loyalty programs, and bring AI-powered communication into every part of the customer journey. You’ve mentioned how we’re helping you not just scale—but scale with integrity. With your brand voice. With clean data. With smarter automation that adapts to your customers, not the other way around. And many of you gave direct shoutouts to our support and onboarding teams. That means everything to us. We’re proud to build great software—but we’re even prouder that our people show up when it counts. Thank you for noticing.

Momentum Is Building

This recognition comes at a pivotal moment for us. In just the past few months, we’ve added new leadership, deepened strategic partnerships, and accelerated development across our platform. We’re preparing to launch Ambassador 3.0 this summer, and with it, a reimagined product experience focused on conversation-led engagement, real-time personalization, and automated advocacy. Hiro, our AI-powered feedback bot, is already rolling out across clients—and it’s redefining how brands listen, learn, and act on customer insights. Simply put: we’re just getting started.

Thank You for Building With Us

To every client who left a review, shared feedback, or championed us internally— this is your win too. You’ve shaped the product, sharpened our focus, and helped us grow into a company that leads with impact, not just features. If you haven’t left a review yet, we’d love to hear from you. Leave one here and be part of what comes next. Thank you for believing in us. Thank you for building with us. And thank you for reminding us that advocacy—real, honest, human advocacy—is still the most powerful growth engine of all. Let’s go. — The Ambassador Team