Insights for Revenue Teams

Why Facebook Pinning eCommerce Means More Social Media Referrals

Not content with Pinterest having all the eCommerce fun, Facebook recently rolled out “Collections” – a new feature that allows online retailers to add “Want,” ...

Built to Fail: 4 Referral Marketing Mistakes to Avoid

Over the last year, I’ve had conversations with numerous sales and marketing executives about one of the world’s oldest — and most effective — customer ...

How Customer Retention Influences Profitability

Five Must-Haves To Include In An Influencer Marketing Contract

Influencer marketing is gaining momentum. A growing number of B2B and eCommerce brands are leveraging an influencer marketing platform to reach and engage with ...

Word of Mouth Marketing (Infographic)

As we learned in our most recent infographic, Advertising: Do You Buy It, trust in advertising is changing. With this in mind, more and more online businesses ...

4 Ways to Increase Social Media Brand Ambassadors

Although running a social media campaign for your brand can be effective, it’s even better to create social media brand ambassadors. Not only are these ...

Generate High Quality Sales Leads Easily with Twitter

Twitter’s lead generation cards can be a lucrative source of really high quality sales leads for your organization.

Is My Company Ready For Referral Marketing Success? 5 Questions to Ask

Do you want to build buzz around your product or service to a segmented audience? Do you want to discover influencers in your customer base? Do you always look ...

3 WOMM (Word-of-Mouth Marketing) Tips for B2B Marketers

With WOMM (word-of-mouth marketing) driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of marketing. ...