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10 Marketing Influencers Who Inspire Growth
All marketing efforts boil down to the same theory: casting your net far and wide over a very targeted area and coming back with more of a higher quality than what you had initially. Today’s net ...
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Your Marketing Team Is Leaving Money On The Table
So, I have a confession to make. A year ago, I had no clue “referral marketing” was anything but a buzzword. I certainly didn’t know referral marketing ...
Listen Up, Are Your Marketing Metrics in Tune?
Earlier this month, the Record Industry Association of America (RIAA) announced that digital streams would count toward album certifications. The announcement ...
The Right Way to Enroll, Segment, and Engage Your Brand Ambassadors
In the referral marketing world, there seems to be a debate brewing over the most effective way to identify, enroll, and engage ambassadors.
Survey Says: Cash Is King When It Comes to Referral Marketing
Marketing changes every day. Just a few years a ago, a flashy street-side sign advertising your company’s name and location was enough to attract new business. ...
MythBusters: How to Market to Millennials
According to the Pew Research Center, the millennial generation is on pace to become the nation’s largest living generation with a population projection of ...
Customer Loyalty vs Customer Engagement
Brands aspire to cultivate a clientele that exhibits unwavering loyalty and is willing to inconvenience themselves rather than turning to a competitor. These ...
Built to Fail: 4 Referral Marketing Mistakes to Avoid
Over the last year, I’ve had conversations with numerous sales and marketing executives about one of the world’s oldest — and most effective — customer ...
Is My Company Ready For Referral Marketing Success? 5 Questions to Ask
Do you want to build buzz around your product or service to a segmented audience? Do you want to discover influencers in your customer base? Do you always look ...
4 Reasons That Being A Marketing Pioneer Can Make Your Career
The marketing industry is shifting toward a customer-centric, solution-seeking, data-driven model and marketers are encouraged to follow suit. Marketers have ...
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