Insights for Revenue Teams

Six Steps to Launching a New Customer Loyalty Program

A customer loyalty program is a marketing strategy that rewards customers for their repeat business or brand loyalty. The aim of a customer loyalty program is ...

4 Predictions from 4 Experts on the Future of Marketing

When you think about the future of marketing, what do you see? Completely automated workflows and campaigns? Predictive analytics that help us actually achieve ...

So Your Marketing Team is Shrinking… Now What?

The Service Recovery Paradox Explained: Turning Setbacks into Success

The “Service Recovery Paradox” (SRP) is a concept in customer service that suggests a customer’s loyalty to a company can increase after a service failure, ...

Ambassador Now Integrates With 1,000 Other Products

When it comes to successful relationship marketing, we know that getting your work done requires many different web tools. In fact, the average business uses ...

Solving The Publishing Industry’s Biggest Problem

In the last year, publishing powerhouses have sent a wave of frenzied readers in the direction of their competitors as iconic magazines like Jet Magazine, ...

The Anatomy of a Successful Refer-a-Friend Marketing Campaign

Let’s set the scene. Your company caters to an audience of digital natives ranging from knowledgeable customers to intrigued fans. One group is extremely ...

Unleashing the Power of Referrals: B2B and B2C Strategies for Growth

Off-Page SEO: The Stuff That Makes The Biggest Difference, But Remains a Mystery to Most Marketers

If you’ve checked out our recent on-page SEO blog post, then you’re no doubt incorporating what you learned to help your content rank higher – things like ...