Insights for Revenue Teams

The Service Recovery Paradox Explained: Turning Setbacks into Success

The “Service Recovery Paradox” (SRP) is a concept in customer service that suggests a customer’s loyalty to a company can increase after a service failure, ...

Ambassador Now Integrates With 1,000 Other Products

When it comes to successful relationship marketing, we know that getting your work done requires many different web tools. In fact, the average business uses ...

Solving The Publishing Industry’s Biggest Problem

In the last year, publishing powerhouses have sent a wave of frenzied readers in the direction of their competitors as iconic magazines like Jet Magazine, ...

The Anatomy of a Successful Refer-a-Friend Marketing Campaign

Let’s set the scene. Your company caters to an audience of digital natives ranging from knowledgeable customers to intrigued fans. One group is extremely ...

Unleashing the Power of Referrals: B2B and B2C Strategies for Growth

Off-Page SEO: The Stuff That Makes The Biggest Difference, But Remains a Mystery to Most Marketers

If you’ve checked out our recent on-page SEO blog post, then you’re no doubt incorporating what you learned to help your content rank higher – things like ...

10 Marketing Influencers Who Inspire Growth

All marketing efforts boil down to the same theory: casting your net far and wide over a very targeted area and coming back with more of a higher quality than ...

Your Marketing Team Is Leaving Money On The Table

So, I have a confession to make. A year ago, I had no clue “referral marketing” was anything but a buzzword. I certainly didn’t know referral marketing ...

Listen Up, Are Your Marketing Metrics in Tune?

Earlier this month, the Record Industry Association of America (RIAA) announced that digital streams would count toward album certifications. The announcement ...