New brand. New features in your account. And a thesis on where this is all going that we think you need to read. Grab a coffee — this one's worth the scroll.

The flag is gone. Hiro is front and center.

You may have noticed things looking different around here. We retired the Ambassador flag logo and put Hiro at the center of everything. This isn't a cosmetic refresh. It's a declaration about what this platform is becoming — and it directly impacts what you pay to run your growth function.

Hiro isn't a chatbot. It's not an "AI assistant." Hiro is the Agentic AI system that sits at the center of your customer operations — acting on your behalf, learning from every outcome, and getting smarter for you every single day. The rebrand puts Hiro front and center because that's where the value lives: AI agents powered by real customer context, not generic models running on guesswork.

And here's the thing most people in this space are getting wrong: the AI agent race everyone is talking about? It's already the wrong race. We'll explain why in a minute. But first, look at what you're building on.

Everyone's building AI agents. Almost everyone is getting it wrong.

There's a land grab happening right now. Salesforce launched Agentforce. Microsoft shipped Copilot Studio. OpenAI announced agent runtimes. Everyone is racing to build AI agents for enterprise. But here's what they're all missing: an agent without context is just expensive automation. It doesn't know your customers. It doesn't know what worked last quarter. It doesn't learn from what happened yesterday. It's a fast intern with amnesia — and you're paying for it every month.

The AI revolution in three waves. Most companies are stuck in Wave 2. You're already in Wave 3.

Wave 1 (foundation models) commoditized. Wave 2 (agent runtimes) is commoditizing right now. Wave 3 is the intelligence layer that feeds those agents — and it's the one thing that never commoditizes, because it's built from your proprietary outcomes, accumulated over time.

This is the piece everyone else is missing. Salesforce has customer records, not outcomes — their modules don't feed outcome data between each other. OpenAI and Google are building horizontal plumbing that doesn't know your industry. Klaviyo, Braze, YotPo, Extole — each owns one signal. You'd need five subscriptions, five integrations, and a full-time analyst, and you'd still never get a closed feedback loop. That's more OpEx, not less.

Ambassador is different because it was designed from the ground up as a closed-loop system. Action → outcome → learning → better action. Your cost-per-acquisition drops every cycle. Your retention actions get more precise every month. Your growth output increases without increasing your growth spend. That's the difference between renting someone else's AI and owning an intelligence asset that compounds.

Here's what that means for your bottom line over 12 months:

Your cost-per-outcome drops 64% in the first year while point solutions stay flat. That gap widens every month.

And if you're thinking "can't I just stitch together point solutions?" — here's what that actually costs:

Read the Full White Paper →

Still on Ambassador 2.0? Here's why the switch to 3.0 is urgent.

Ambassador 2.0 was a referral tool. A good one. But it was a single-engine system with manual workflows, static dashboards, and no feedback loop. It did what you told it to do and nothing more. Every month on 2.0 costs you the same as the month before — your team does the same work, your campaigns run the same playbooks, and your cost-per-outcome stays flat.

3.0 is a completely different architecture. Eight engines that share data. A closed-loop AI that learns from every outcome. Agentic workflows that execute while your team sleeps. Every month on 3.0, your system gets smarter, your cost-per-outcome drops, and your team's capacity expands — without adding headcount. The longer you wait to switch, the more compounding intelligence you're leaving on the table.

Every week we ship on 3.0, the gap between what 2.0 can do and what 3.0 delivers gets wider. The features below? They're only possible on 3.0. And they're live in your account right now.

That's the big picture. Now let's talk about what we shipped this week

Other platforms have roadmaps.
We have release notes.

Shipped this week

We just eliminated your most annoying onboarding step.

Speaking of reducing operational cost — DNS configuration has been the single highest-friction step in getting your program live. It creates support tickets, delays launches, and makes the platform feel harder than it is. We killed it. GoEntri handles your entire domain configuration through a guided, in-app popup. What used to take 45 minutes and a support ticket now takes 30 seconds and zero help from anyone.

This is what you used to deal with. You'll never see this screen again.

And it doesn't just set up your DNS — it watches it. Proactive monitoring catches certificate expirations and removed records, then sends you a one-click fix before your share links ever break. Zero downtime, zero emergency tickets, zero revenue lost. That's OpEx reduction you can feel this week. And it ties directly to the next thing we shipped.

Also shipped this week

A complete loyalty experience. No developers needed.

Before this release, building a branded loyalty portal meant hiring a developer, scoping a project, and waiting weeks. That's tens of thousands of dollars in dev costs and weeks of time. Now you configure it yourself in the widget editor in an afternoon. Seven configurable components — badges, tiers, tasks, progress bars, rewards catalog with 2FA, balance stat cards, onboarding steps — all ready in your account right now.

Five new loyalty templates. Configure, brand, deploy — no dev ticket required.

Visible progress drives higher redemption rates. Your ambassadors see exactly how close they are to the next tier.

Self-service rewards redemption means less manual fulfillment work for your team. 2FA security means fewer fraud tickets. Responsive layouts mean no QA cycles. Higher engagement, lower support volume, and a loyalty program that runs itself. And this connects to the bigger point — every widget, every interaction, every redemption feeds the context layer that makes your entire system smarter.

Referral, enrollment, loyalty, rewards — one editor, one platform. Every interaction feeds the intelligence layer.

Now you've seen the vision and the features. Here's how it all fits together.

Eight engines. Five context layers. One AI that gets smarter for you every day.

Everything we've talked about — the rebrand, the AI thesis, the DNS integration, the loyalty widgets — it all connects here. Ambassador isn't a collection of features. It's eight interconnected engines that feed a shared intelligence layer. Each engine makes every other engine smarter. And Agentic AI — powered by real context from your outcomes — ties it all together.

Here's what each engine does for you and why they're more powerful together than any combination of point solutions:

None of these engines exist in isolation. Your advocacy data sharpens your predictive models. Your retention signals tune your incentive optimization. Your attribution data makes your communication timing smarter. And all of it feeds five compounding context layers — from raw data up to the Customer Outcome Graph that no competitor can replicate:

This is what Agentic AI built on real context looks like. Not a chatbot bolted onto a CRM. Not an automation layer that runs the same playbook every month. A compound system where every interaction across every engine makes the next action smarter and your cost-per-outcome lower. And it's running in your account right now.