Referral Marketing Software Built for Measurable Growth
 

Turn your best customers into your best acquisition channel with automated referral tracking, attribution, and reward delivery.

Launch high-performing referral programs that drive new customers, lower CAC, and scale without manual work.

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Get a quick demo now

Get a quick demo now
Build growth from the customers you already have.
 
Ambassador’s Advocacy Engine helps modern brands turn everyday customer interactions into measurable growth. Capture feedback, trigger engagement, and reward advocacy automatically across the entire customer journey.
 
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Ambassador automates communication and significantly reduces administrative overhead.
Lucas Buchanan, Marketing Coordinator
All Energy Solar, 250+ employees
Ambassador 3.0 opens the door to automating dealer submissions, simplifying order attribution, and rethinking how we reward partners.
Chad Geller, Channel, & Dealer Manager
Logitech, 10,000 employees
Ambassador 3.0 gives us the structure, personalization, and communication capabilities we need to scale referrals in a regulated environment.
Marketing Team
CIBC, 45,000+ employees
Having email and SMS tied directly to referral activity in one platform simplifies lifecycle engagement.
Marketing & Lifecycle Team
Astound Broadband, 2,500 employees
Ambassador 3.0 creates a scalable foundation for running more advanced programs without increasing operational complexity.
Marketing & Growth Team
Auctane, 1,000+ employees
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Why Referral Programs Win

Acquire customers through trust, not ads

Paid ads are getting more expensive. Referral programs convert because they come from people your customers already trust.

Ambassador helps you build a referral engine that consistently drives new customers while staying easy to manage.

  • Increase referral-driven revenue

  • Improve conversion rates from referred traffic

  • Lower blended CAC

  • Track every share, click, and conversion automatically

What You Can Launch

Everything you need to run a world-class referral program

Ambassador gives you the tools to build, launch, and scale referral experiences that work across your site, product, and customer lifecycle.

  • Referral links and tracking codes

  • Advocate and friend experiences

  • Reward logic + eligibility rules

  • Automated reward fulfillment

  • Real-time performance reporting

  • Full attribution by channel and advocate

 
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Activation + Placement

Launch referrals where your customers actually take action

Referral programs work best when they show up at the right moment.

Ambassador lets you place referral experiences across key touch-points so customers can share when intent is high.

  • Post-purchase confirmation

  • Logged-in customer portals

  • Subscription renewal moments

  • NPS or feedback flows

  • In-app prompts and banners

  • Email and SMS follow-ups

Tracking + Attribution

Know exactly what drives conversions

Ambassador tracks every referral action end-to-end so you can measure performance and scale what works.

  • Shares, clicks, signups, and purchases

  • Referral conversion rate by channel

  • Top advocates and highest-performing customers

  • Fraud signals and suspicious behavior

  • ROI by reward, campaign, and audience segment
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Governance / Trust / Fraud Prevention

Built for control, fraud protection, and clean attribution

Referral programs break when tracking is unreliable or fraud goes unmanaged. Ambassador was built for teams that need trust and transparency at scale.

Every action is tracked, validated, and attributed to ensure your referral program stays accurate and protected as volume increases.

Integrations >>

Offer rewards that actually drive sharing

Optional rewards and payouts

Different referral programs require different incentives. Ambassador supports flexible reward options with automated delivery, without creating operational overhead.

Use incentives when needed, and keep them optional when they’re not.

Explore Incentives >>
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Power advocacy messaging

Email, SMS, and Automation orchestration

Trigger and manage advocacy communications across email, SMS, and WhatsApp using a unified communication layer. Messages are sent at the right time, through the right channel, without manual coordination.

Communication Cloud >>

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