The Affiliate Platform
Built for Modern Brands
Ambassador is the affiliate platform that covers every stage of your program: recruit partners, track conversions, pay affiliates automatically, and report results to your board. One affiliate platform. No stitched-together tools.
SOC 2 Type II
1,000+ Brands
G2 Leader 2026
Run Your Entire Affiliate Program
in One Platform
Most brands manage affiliate software across three or four disconnected tools -- a link tracker, a payout processor, a spreadsheet, and a CRM export. Ambassador is the affiliate platform that replaces all of it: one system from partner signup to commission payout to board-ready reporting.
Partner Management
A full partner directory with segmentation, status tracking, custom attributes, and in-app communication. The affiliate platform keeps every partner relationship in one place -- not scattered across email threads and spreadsheets.
Attribution and Reporting
Every conversion is tracked, attributed, and synced to your CRM. The affiliate platform delivers board-ready reports with CFO-trusted attribution -- not a spreadsheet export that someone has to reformat before the Monday meeting.
Automated Payouts
Commission calculation, fraud holds, tax compliance verification, and payout disbursement (ACH, PayPal, wire) all happen inside the affiliate platform -- with no manual batch processing and no separate payment tool required.
Recruit. Track. Pay. Report.
All in Ambassador
These four capabilities define every affiliate platform. The difference is how they connect. In Ambassador, data flows between all four automatically -- so each step informs the next without a manual handoff.
Recruit
Branded signup pages, automated onboarding sequences, approval workflows, and self-service partner portals. The affiliate platform handles new partner acquisition without manual back-and-forth from your team.
Track
Server-side tracking, first-party cookies, and real-time conversion attribution. Every click and conversion is timestamped and attributed. The affiliate platform's tracking layer is built to survive browser privacy changes and cookie restrictions.
Pay
Automated commission calculation, fraud detection holds, return-window rules, W-9/W-8 tax compliance, and payout disbursement via ACH, PayPal, wire, or gift card. The affiliate platform closes the loop between conversion and payment automatically.
Report
CFO-trusted revenue attribution synced live to Salesforce and HubSpot. Partner performance dashboards, payout liability reporting, and program ROI summaries all generated by the affiliate platform without a manual data pull.
Built for B2B and B2C
Affiliate Programs
Most affiliate software is designed for one model and stretched to fit the other. Ambassador is the affiliate platform built to handle both -- with different attribution windows, partner types, and payout structures for each.
B2B Affiliate Programs
Longer sales cycles, multi-stakeholder attribution, native CRM integration, and enterprise compliance requirements. The affiliate platform handles B2B programs without requiring a Zapier layer or a custom development project.
B2C Affiliate Programs
High-volume conversion tracking, real-time commission accrual, Shopify and Stripe integration, and automated affiliate onboarding for consumer brands running programs at scale.
Direct Integrations
With Your Stack
The affiliate platform connects to the tools your teams already use. No middleware. No Zapier dependency. No CSV handoffs between systems.
The Affiliate Platform
1,000+ Brands Trust
Affiliate Platform
Comparison
Not all affiliate software is built for the same buyer. Here is how Ambassador compares on the capabilities that matter most to growing brands.
| Capability | Ambassador | Refersion | PartnerStack |
|---|---|---|---|
| B2B affiliate program support | ✓ | Partial | ✓ |
| Salesforce native integration | ✓ | − | Partial |
| Referral and affiliate in one platform | ✓ | − | − |
| White label partner portal | ✓ | Partial | ✓ |
| Built-in fraud detection | ✓ | Partial | − |
| HubSpot native integration | ✓ | − | Partial |
| Multi-program management | ✓ | − | ✓ |
| SOC 2 Type II certified | ✓ | Partial | ✓ |
| Automated payout disbursement | ✓ | ✓ | ✓ |
| Shopify-native DTC support | ✓ | ✓ | − |
Comparison based on publicly available documentation and G2 reviews as of Q1 2026. Verify on G2 ↗
See the Affiliate Platform Live
30 minutes with an affiliate software specialist. We walk through the affiliate platform end to end -- partner management, tracking, payouts, and reporting -- against your specific program structure and stack.
Affiliate Platform -- Common Questions
What is an affiliate platform and what does it include?
An affiliate platform is the software infrastructure that powers your entire affiliate program: partner recruitment and onboarding, link and conversion tracking, commission calculation, automated payout disbursement, and program reporting. A complete affiliate platform covers all four of these functions in one system. Many brands start with individual tools for each (a tracker, a payout tool, a spreadsheet for commissions) and eventually consolidate onto a single affiliate platform to reduce manual overhead and improve attribution accuracy. Ambassador is an affiliate platform that covers all four capabilities natively -- with CRM integration, fraud detection, and multi-program support built in.
How does Ambassador's affiliate platform compare to affiliate software like Refersion or PartnerStack?
The main differences are in depth and coverage. Refersion is optimized for DTC ecommerce and Shopify-native programs -- it is strong on that use case but limited for B2B programs that require Salesforce integration, extended attribution windows, and multi-stakeholder attribution. PartnerStack is partner-channel-focused and well-suited for SaaS partner ecosystems, but it does not cover referral programs or loyalty programs. Ambassador is the affiliate platform that runs B2B and B2C programs side by side, with native Salesforce and HubSpot integration, multi-program support, and built-in fraud detection. For a detailed comparison, see the G2 comparison ↗.
How long does it take to get an affiliate platform running in Ambassador?
For new programs, the affiliate platform is configured and accepting affiliates within 1 to 2 weeks. This includes branded signup page, commission structure setup, tracking integration, and payout configuration. For programs migrating from another affiliate software, Ambassador's onboarding team manages data migration (existing affiliate records, historical commissions, link reassignments) in parallel with new configuration -- most migrations complete within 3 to 4 weeks. CRM integration with Salesforce or HubSpot is typically live within the first week of onboarding.
What affiliate software does Ambassador replace?
The most common consolidation pattern: brands replace a standalone link tracking tool (ShareASale, HasOffers, or similar), a separate payout processor (Tipalti, PayPal mass payments, or manual ACH batches), and a spreadsheet or BI tool used for commission reconciliation -- with Ambassador as the single affiliate platform. In B2B contexts, brands also replace custom Salesforce workflows and manual attribution processes that were built to compensate for the lack of CRM-native affiliate software. The elimination of the export-reconcile-import loop between these tools is where most of the operational time savings come from.
Does Ambassador's affiliate platform support both referral and affiliate programs?
Yes. Ambassador runs referral programs (customer-to-customer), affiliate programs (publisher and content creator networks), and partner programs (reseller and channel partners) under the same platform and the same attribution infrastructure. Most affiliate software is designed for one program type and requires workarounds for the others. Ambassador's multi-program architecture means you manage all three with a unified partner directory, shared payout infrastructure, and one reporting dashboard -- rather than a separate tool for each program type.