Turn Happy Homeowners into your Best Sales Team

The residential home services industry thrives on trust and reputation. Whether you offer HVAC, plumbing, roofing, landscaping, or other home services, your best source of new business comes from satisfied customers.

Ambassador helps you turn every satisfied customer into a brand advocate, driving more leads, increasing conversions, and lowering customer acquisition costs through automated referral, affiliate, and influencer marketing.

See How Ambassador Works

1,000+ Top Brands Use Ambassador to Scale Referrals & Drive Revenue Faster

How Ambassador Helps
Residential Home Services Grow

Homeowners won’t hire just anyone to work on their property. They want recommendations from friends, neighbors, and trusted service providers. Ambassador makes it easy for your satisfied customers and partners to refer new business, ensuring that every lead comes with built-in trust.

Designed for Service-Based Businesses

Ambassador helps you turn word-of-mouth into a measurable marketing channel with referral, affiliate, and influencer programs tailored for the home services industry.

 

  • Custom Referral Links & Incentives: Encourage homeowners to refer friends and family
  • Automated Follow-Ups: Remind customers when it’s time for seasonal maintenance or repeat service
  • Omnichannel Sharing: Enable customers to refer via text, email, social media, or local community groups

Instead of spending thousands on paid ads, Ambassador allows you to convert satisfied customers into your most effective sales team.

 

  • Performance-Based Payouts: Reward only for successful referrals and new bookings
  • Loyalty & VIP Rewards: Encourage repeat business and long-term customer relationships
  • Scalable Growth: Expand your reach without increasing marketing spend

Customers and service professionals won’t refer if the process is complicated. Ambassador ensures effortless sharing.

 

  • One-Click Referrals: Simple and convenient sharing for homeowners
  • Branded Landing Pages: Custom pages that match your brand and guide new leads
  • Mobile-Optimized Experience: Allow referrals and tracking across all devices

Know exactly which referral sources drive revenue. Ambassador’s real-time analytics help you optimize and scale your programs effectively.

 

  • Multi-Touch Attribution: Track every step from referral to booked service
  • Performance Analytics: Identify top referrers, partners, and service professionals
  • Fraud Prevention: Ensure referral and affiliate programs remain secure and trustworthy

Service providers using Ambassador see:

  • Higher lead conversion rates from trusted referrals
  • Lower customer acquisition costs compared to paid ads
  • Stronger long-term customer loyalty and repeat business

How Ambassador Develops your Home Services Marketing Strategy

Ttraditional advertising is expensive, and online leads can be unpredictable. Instead of competing on paid ads alone, successful home service providers grow through word-of-mouth marketing—trusted recommendations from homeowners, contractors, and service professionals.

Referral Programs that Generate High-Quality Leads

Homeowners trust recommendations from people they know. Referral programs work because they come with built-in credibility.

Pro Tip: Homeowners are most likely to refer right after a completed service. Use automated follow-ups to request referrals at the right time.

Contractor Programs to Expand a Network

Your best marketing partners aren’t just your past customers—they’re other professionals in the home services industry.

Pro Tip: Offer tiered commissions—higher payouts for repeat referrals and larger service jobs encourage ongoing engagement.

Advocate Marketing for Brand Awareness

Local home improvement influencers, DIY bloggers, and neighborhood social media groups can drive brand awareness and new bookings.

Pro Tip: Work with local home improvement influencers—their audiences are already interested in home services.

Loyalty & Retention for Long-Term Growth

Most home services are repeat business opportunities. Ambassador helps you build loyalty with VIP referral rewards.

Pro Tip: Offer bonus incentives for customers who refer neighbors in their area—this creates a network effect where referrals multiply within local communities.

Ready to grow your home service business with trusted referrals and word-of-mouth marketing?

Frequently Asked Questions

How does Ambassador help home service companies get more customers?

Ambassador automates referral, affiliate, and influencer marketing, allowing home service brands to grow through trusted recommendations. Our platform ensures frictionless sharing, automated rewards, and real-time analytics to optimize lead generation and bookings.

Ambassador is ideal for:

 

  • HVAC installation and maintenance
  • Plumbing services
  • Roofing and exterior repairs
  • Landscaping and lawn care
  • Cleaning services
  • Home improvement and remodeling
  • Pest control services
  • Electricians and solar panel installers

You can customize rewards based on customer and partner preferences, such as:

  • Discounts on future services
  • Gift cards for successful referrals
  • Exclusive VIP perks for top referrers

Yes! Ambassador integrates with HubSpot, Salesforce, ServiceTitan, Google Analytics, and more to keep all your customer and lead data in sync.

Yes! Ambassador provides real-time dashboards to track every lead, referral, and influencer-driven booking.

TESTIMONIALS

What our customers say

Cut your acquisition costs and dramatically increase customer lifetime value with Ambassador’s end-to-end Customer Referral and Loyalty Rewards Platform.

Tracking and incentivizing the large-scale teacher word-of-mouth we know is one of our biggest drivers for new users.

Donors Choose

Great customer service, supportive and experienced team, and an awesome partner. We are absolutely glad we found Ambassador as a partner.

Lecturio

I was able to tailor the Ambassador software to fit my business needs. Our Customer Experience team has applauded its intuitive ease of use.

Aceable

WGU has used Ambassador for three years now and have recorded 30K+ referrals during that time... an immense help in optimizing our referral efforts

Western Governors University

Choose Your Plan for Success

For Fast-Growing Brands

Growth

All the basics for your first custom-branded referral experience.

$150/month

Standard

More custom features and integrations while your business grows.

$500/month

Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.

For Fast-Growing Brands

Growth

All the basics for your first custom-branded referral experience.​

Starting at $200/month*

Standard

More custom features and integrations while your business grows.

Starting at $600/month*

Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.​

POWERFUL INTEGRATIONS

Trusted Integrations with our Conversational Commerce Software

Features for the Entire Team

For the Marketer

Omnichannel Capabilities
Custom Rewards
Multiple Campaigns
Email & CRM Integrations
Designated Success Coach
Advanced Analytics
Phone & Online Support
NPS
Complete White-Labeling
Smart Segmentation
Easy-to-Use Templates
Automated Payouts
Team Roles
Email Automation
Mobile Optimized
Gated Program Access

For the Developer

eCommerce Integrations
Onboarding Support
Billing Integrations
Open REST API
Webhooks
Enterprise Security
Enterprise SLA

For the Ambassador

Cash Payouts
Gift Cards
Points & Account Credits
Coupons & Voucher Codes
Multi-Language
Hosted Ambassador Portal
Multi-Currency
Single Sign-On