In the competitive world of B2B SaaS and cloud-based solutions, customer acquisition and retention are everything. Paid advertising costs are rising, and traditional outbound strategies don’t scale efficiently.
Ambassador helps B2B SaaS and cloud-based businesses turn customers into advocates, making it easy to generate high-quality leads, reduce churn, and increase lifetime value through automated referral, affiliate, and influencer marketing.
Ambassador’s platform is designed to support SaaS companies, cloud providers, and B2B tech brands, enabling seamless customer advocacy at scale.
Instead of spending heavily on paid media, Ambassador turns existing customers into a cost-effective acquisition channel.
Referral and affiliate programs only work if they’re easy to share. Ambassador ensures a seamless experience for users and partners.
SaaS brands need to know which efforts drive real activations and revenue growth. Ambassador’s analytics provide full visibility.
SaaS and cloud companies using Ambassador see:
The best SaaS referral programs turn existing users into a scalable growth channel.
Pro Tip: The best time to ask for referrals is after a major customer success milestone, such as onboarding completion, first feature adoption, or a positive support interaction.
Your best partners aren’t just customers—they’re consultants, resellers, and industry educators who influence purchasing decisions.
Pro Tip: Offer higher commissions for partners who drive enterprise deals—this motivates affiliates to target high-value customers.
B2B buyers trust industry experts, SaaS review sites, and product educators when evaluating software.
Pro Tip: Partner with niche SaaS review platforms and LinkedIn content creators—they engage directly with business decision-makers.
A successful SaaS brand doesn’t just acquire customers—it retains and expands them.
Pro Tip: Introduce a VIP referral program for your most engaged customers—they’re your best source of high-quality referrals.
Ready to boost SaaS growth with automated referral & affiliate marketing?
Ambassador automates referral, affiliate, and influencer marketing for SaaS and cloud brands, enabling scalable, cost-efficient customer acquisition. Our platform provides seamless integrations, compliance, and real-time tracking for data-driven growth.
Ambassador is ideal for:
You can customize rewards based on your business model, including:
Yes! Ambassador integrates with Salesforce, HubSpot, Stripe, Google Analytics, and custom SaaS platforms, ensuring seamless lead tracking and conversion reporting.
Yes! Ambassador provides real-time dashboards to track every lead, referral, and influencer-driven conversion.
TESTIMONIALS
Cut your acquisition costs and dramatically increase customer lifetime value with Ambassador’s end-to-end Customer Referral and Loyalty Rewards Platform.
Tracking and incentivizing the large-scale teacher word-of-mouth we know is one of our biggest drivers for new users.
Great customer service, supportive and experienced team, and an awesome partner. We are absolutely glad we found Ambassador as a partner.
I was able to tailor the Ambassador software to fit my business needs. Our Customer Experience team has applauded its intuitive ease of use.
WGU has used Ambassador for three years now and have recorded 30K+ referrals during that time... an immense help in optimizing our referral efforts
All the basics for your first custom-branded referral experience.
Starting at $200/month*
More custom features and integrations while your business grows.
Starting at $600/month*
Sign up for our Ambassador newsletter and get notified when we publish new eBooks, case studies, blog posts and more. It's like a crash course in referral marketing - and it's free. Plus, we promise not to spam you.
