When it comes to building a referral marketing program, businesses often face the critical decision of whether to create a custom solution in-house or invest in a specialized software platform. Much like tackling a DIY home renovation, building a referral system from scratch may seem appealing for businesses with technical resources. However, the reality is that developing a robust and scalable program can demand significant time, expertise, and financial investment, which may detract from other essential initiatives. This resource will walk you through the key factors to consider when deciding whether to build or buy a referral marketing solution.
Overview
The only platform built for full-funnel engagement. From referral to retention, Ambassador helps brands grow through programs that activate, automate, and scale customer relationships.
Solutions
Launch referral, affiliate, and loyalty initiatives with built-in workflows and automation.
Create personalized, goal-oriented journeys across acquisition, retention, and advocacy.
Deliver timely, personalized messages —natively integrated and intelligently automated.
Trigger personalized gift cards, loyalty perks, and payouts—seamlessly delivered through customizable reward flows.
Capture clicks, actions, and milestones across every channel and turn them into moments that drive measurable outcomes.
Vaults, ledgers, and audit-ready systems ensure every engagement is secure, trackable, and aligned to business goals.
Channels
Coordinate every message—across email, SMS, WhatsApp, and more—so your channels work as one system, not siloed tools.
- Email Marketing
- SMS (coming Q4-25)
- Customer Touchpoints