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Customizable Referral Marketing Software for B2B & B2C Success

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Referral Marketing Software Trusted by Top Brands Worldwide

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Turn Customers into Brand Advocates with Referral Management Software

Leverage the power of trust you’ve earned with referral marketing software built to engage your audience meaningfully. Ambassador's platform transforms micro-networks into high-conversion sales funnels. With referral management software, you’ll benefit from statistics that matter: 92% of consumers trust recommendations from people they know, and 83% are willing to provide referrals.

Turn Customers into Brand Advocates with Referral Management Software

Referral Tracking Software that Boosts Customer Lifetime Value

Referral tracking software proves that referred leads close faster, spend more, and stay loyal longer — all with less effort and a lower CPA than non-referred prospects. Brands using referral marketing tools see a 25% higher profit margin from referred customers compared to other channels.

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The All-in-One Referral Program Software for Any Campaign

Forget spreadsheets and manual tracking. Ambassador’s referral marketing platform manages all your referral, affiliate, influencer, and partner programs in one place. Create campaigns in minutes with our intuitive visual editor, and deliver a seamless experience across all touchpoints using the best referral program software.

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Choose Your Plan for Referral Marketing Success

Referral/Affiliate
Referral/Affiliate + Loyalty
For Fast-Growing Brands

Standard

All the basics for your first custom-branded referral experience.

2,500 Contacts
3 Campaigns
Standard Plan includes:
Red Checkmark Fill Enrollment Page
Red Checkmark Fill Refer-a-Friend Widget
Red Checkmark Fill Coupons/Vouchers
View All Standard Benefits
$300
/month*
Get a Demo

Pro

More custom features and integrations while your business grows.

5,000 Contacts
6 Campaigns
All Benefits from our Standard Plan, plus:
Red Checkmark Fill Enrollment Page
Red Checkmark Fill Refer-a-Friend Widget
Red Checkmark Fill Coupons/Vouchers
View All Pro Benefits
$500
/month*
Get a Demo
Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.

500,000 Contacts
Unlimited Campaigns
All Benefits from our Pro Plan, plus:
Red Checkmark Fill Enrollment Page
Red Checkmark Fill Refer-a-Friend Widget
Red Checkmark Fill Coupons/Vouchers
View All Enterprise Benefits
Custom
Get a Demo
For Fast-Growing Brands

Standard

More custom features and integrations while your business grows.

2,500 Contacts
3+ Campaigns
Standard Plan includes:
Red Checkmark Fill Ambassador Portal
Red Checkmark Fill Points Per Dollar
Red Checkmark Fill Share Link & QR Code
View All Standard Benefits
$550
/month*
Get a Demo

Pro

Scale your program with sophisticated integrations, less limits and more power.

5,000 Contacts
6+ Campaigns
All Benefits from our Standard Plan, plus:
Red Checkmark Fill Ambassador Portal
Red Checkmark Fill Points Per Dollar
Red Checkmark Fill Share Link & QR Code
View All Pro Benefits
$1,000
/month*
Get a Demo
Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security. 

500,000 Contacts
Unlimited Campaigns
All Benefits from our Pro Plan, plus:
Red Checkmark Fill Ambassador Portal
Red Checkmark Fill Points Per Dollar
Red Checkmark Fill Share Link & QR Code
View All Enterprise Benefits
Custom
Get a Demo

Scale Your Campaigns with Referral Marketing, Influencer, and Affiliate Programs

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Our referral tracking software lets you build customer programs that fit your business while delivering organic word-of-mouth and tracking conversions across devices.

Influencer Programs Caret Down Caret Up

Ambassador’s PayPal integration makes automated payouts and tiered commission models a breeze, ensuring influencers are paid promptly. Track your referral marketing systems for traffic, leads, and purchases.

Partner Programs Caret Down Caret Up

Automate and scale your custom programs with ease. No more manual spreadsheets – our world-class Success Team helps you manage it all using referral software.

Affiliate Programs Caret Down Caret Up

Scale your affiliate strategy effortlessly with referral rewards software and real-time reporting, ensuring every payout is accurate and on time.

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The Global Rewards Your Customers Want

Offer personalized rewards through referral marketing systems—from gift cards to exclusive offers—enhancing customer loyalty and retention worldwide.

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Boost engagement by offering referral marketing tools with rewards that grow as customer loyalty deepens.

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Our referral program software turns earned loyalty points into rewards like gift cards, swag, and more.

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Ambassador’s referral marketing software supports over 40 countries and more than 200 languages, making it easy to incentivize customers globally.

Advanced Fraud Protection Caret Down Caret Up

Protect your business with advanced fraud detection, customizable permissions, and privacy-first referral tracking software.

Check out our resources page for more information LEARN MORE
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Why Top Brands Choose Ambassador Referral Marketing Software

Easy to Set Up Caret Down Caret Up

Out-of-the-box referral marketing software to start generating referrals immediately.

Customizable Branding Caret Down Caret Up

White-labeled referral marketing platforms to match your brand’s look and feel

Flexible Integration Caret Down Caret Up

Our referral management software connects with your CRM, CDP, and more with just a few clicks.

Advanced Tracking and Analytics Caret Down Caret Up

Make data-driven decisions using referral marketing tools to optimize your success.

Multiple Reward Options Caret Down Caret Up

Offer global rewards, from gift cards to cash, with referral rewards software.

Customer Success Caret Down Caret Up

Our team is here to support you via video, call, email, or chat.

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Ambassador Referral Marketing Software Integrates with Your Favorite Tools

Ambassador integrates with your favorite CRM and business tools, streamlining your referral programs from registration to commission approvals. Our Open REST API ensures businesses of all sizes can leverage referral marketing software to enhance their referral strategies.

GET A DEMO
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Trusted Integrations for Referral Marketing Success

Check out the Ambassador developer hub

Industry-Leading Referral Marketing Features You Won’t Find Anywhere Else

For the Marketer
Union
Omnichannel Capabilities
1 Custom Rewards
Custom Rewards
2 Multiple Campaigns
Multiple Campaigns
3 Email & CRM Integrations
Email & CRM Integrations
4 Designated Success Coach
Designated Success Coach
5 Advanced Analytics
Advanced Analytics
6 Phone & Online Support
Phone & Online Support
7 NPS
NPS
For the Marketer
8 Complete White-Labeling
Complete White-Labeling
9 Smart Segmentation
Smart Segmentation
10 Easy-to-Use Templates
Easy-to-Use Templates
11 Automated Payouts
Automated Payouts
12 Team Roles
Team Roles
13 Email Automation
Email Automation
14 Mobile Optimized
Mobile Optimized
15 Gated Program Access
Gated Program Access
For the Developer
16 eCommerce Integrations
eCommerce Integrations
17 Onboarding Support
Onboarding Support
18 Billing Integrations
Billing Integrations
19 Open REST API
Open REST API
20 Webhooks
Webhooks
21 Enterprise Security
Enterprise Security
22 Enterprise SLA
Enterprise SLA
23 iOS & Android SDK
iOS & Android SDK
For the Ambassador
24 Cash Payouts
Cash Payouts
25 Gift Cards
Gift Cards
26 Points & Account Credits
Points & Account Credits
27 Coupons & Voucher Codes
Coupons & Voucher Codes
28 Multi-Language
Multi-Language
29 Hosted Ambassador Portal
Hosted Ambassador Portal
30 Multi-Currency
Multi-Currency
31 Single Sign-On
Single Sign-On
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What Our Customers Say

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Ambassador Software is solving several key challenges for us, primarily by streamlining affiliate management and enhancing user experience. Before transitioning, we struggled with a platform that was difficult for affiliates to navigate, leading to inefficiencies and lower engagement. Ambassador’s user-friendly interface has significantly improved our affiliates’ ability to access resources, track performance, and optimize their efforts, which in turn has boosted overall program success.

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Tracking and incentivizing the large-scale teacher word-of-mouth we know is one of our biggest drivers for new users.

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Great customer service, supportive and experienced team, and an awesome partner. We are absolutely glad we found Ambassador as a partner.

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WGU has used Ambassador for three years now and have recorded 30K+ referrals during that time... an immense help in optimizing our referral efforts.

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I was able to tailor the Ambassador software to fit my business needs. Our Customer Experience team has applauded its intuitive ease of use.

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Frequently Asked Questions

Ambassador referral marketing software is an all-in-one platform that allows businesses to create, manage, and scale referral, affiliate, influencer, and partner programs. It works by enabling businesses to turn their customers, affiliates, and influencers into brand advocates, driving organic growth through customizable referral campaigns that track and reward successful referrals.

Ambassador boosts sales by leveraging the power of word-of-mouth marketing. Referred customers tend to spend more, convert faster, and remain loyal longer compared to non-referred customers. By automating the referral process, Ambassador helps businesses lower their customer acquisition costs and increase conversion rates through trusted recommendations.

Ambassador stands out from other referral program software with its comprehensive features, easy setup, and flexibility. Unlike many competitors, Ambassador supports referral, affiliate, influencer, and partner marketing in one unified platform. Its customizable branding, detailed analytics, and seamless integrations provide a superior user experience that drives better results.

Yes, Ambassador’s referral marketing software integrates smoothly with popular CRMs, CDPs, and other marketing tools. Its Open REST API allows for easy customization and complex integrations, ensuring your referral programs work seamlessly within your existing tech stack.

Ambassador’s referral management software supports a wide range of rewards, including gift cards, cash payouts, swag, exclusive offers, early access, and personalized incentives. You can customize rewards to suit your audience, ensuring a high level of engagement and satisfaction.

Ambassador streamlines payouts through integrations with PayPal and other payment processors, allowing for automated and accurate distribution of rewards. Businesses can set up tiered commission structures, customize payout schedules, and ensure all affiliates and influencers are paid promptly and correctly.

Ambassador’s marketing software offers extensive customization options, allowing you to tailor every aspect of your referral programs, from the look and feel to the user journey and reward structure. You can easily create campaigns that align with your brand and business goals, ensuring a personalized experience for every participant.

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